Arc Worldwide

Account Based Data

ON24 | April 18, 2022

On April 14, ON24 announced the launch of ON24 Forums, a new live engagement experience for the marketing and sales to drive interactive moderated discussions that encourage audience participation. Organizations can bring together high-valued attendees for face-to-face, two-way video group conversations and networking. Customers can create and scale fully branded and personalized digital experiences that collect high-quality first-person insights. “We continue ...

6sense | August 04, 2020

6sense, the leading Account Engagement Platform, today announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, while SiriusDecisions awarded PTC Program of the Year for the company's Revenue Orchestration and Int...

ABM Accounts

Demandbase | April 22, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its study into account-based marketing and sales in Europe. On the heels of its own international growth, the organization wanted to better understand the geographical and cultural similarities and differences in how teams approach account-based strategies globally. To that end, they surveyed and interviewed senior marketers based in the UK, Germany and Benelux on topics like account-based marketing maturit...

Terminus | September 23, 2020

Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest Terminus release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting....