Asen Marketing & Advertising

Buyer Intent Data

SalesboxAI, LeadSift | June 07, 2022

Conversational ABM platform SalesboxAI has partnered with LeadSift, a leading buyer intent data platform. The two companies want to help customers, and their buying committee members fuel their AI-powered revenue engine with high intent opportunities through this partnership. B2B revenue teams can detect high-intent buying groups for acquisition, cross-sell, upsell, and retention opportunities and engage in account-centric conversations using AI Assistants. <...

Account Based Execution

Demandbase | March 18, 2021

Traditional ABM zeroed in on distinguishing important accounts and endeavoring to connect with them, whether or not everything looked good or on the off chance that they were keen on hearing from the merchant by any means. While now and again powerful, this made a poor experience for purchasers who need to draw in with merchants on their own terms and on their own schedule. What's more, as the name Account-Based Marketing infers, these early endeavors to be account-based didn't adequatel...

Targeted Account Strategy

ZoomInfo | November 03, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, has strengthened its commitment to global data privacy and security by renewing its TRUSTe Enterprise Privacy Certification Seal and joining the global software intelligence security sharing nonprofit SAFECode. To earn TRUSTe recertification, ZoomInfo demonstrated that its privacy and data policies and practices continue to meet or exceed the TRUSTe Enterprise Privacy & Data Governa...

Versium | February 26, 2020

Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider. “We believe our inclusion in the Forrester ABM report displays our role in this emerging solutions marketplace,” said Dillana Lim, CEO of Versium. “As the Forrester analysts observe, ABM platforms attract the most investment and are evolving from the buzzword du jour to a mainstream str...