Astute.com - Discover. Nurture. Acquire.

Core ABM

PathFactory | January 23, 2020

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketer...

Account Based Data

MRP Prelytix | October 13, 2023

MRP has announced additional enhancements to its breadth of buying interest data coverage. MRP's simplified approach provides a solution that removes unnecessary complexities, enabling their customers to expedite their journey toward pipeline growth. By integrating tracked engagement with content tailored to buying interests, B2B revenue teams can efficiently ...

Accenture | April 03, 2020

A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...

Core ABM

6sense | January 05, 2023

6sense, a company that provides a platform for B2B organizations to generate predictable revenue, has announced that its products received 105 G2 badges in the Winter 2023 Grid Reports. 6sense's Revenue AI platform received 65 leader badges and was named a leader in 11 categories for the fifth consecutive reporting period. This is a big step forward for 6sense and shows how committed they are to giving B2B companies the best revenue solutions possible. In addition, 6sense'...