Austin Lawrence Group

Account Based Data, Buyer Intent Data

Business Wire | June 27, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced it has secured new debt financing totaling $100 million comprising a senior secured revolving credit facility from Silicon Valley Bank (SVB), a division of First Citizens Bank. Today’s news comes on the heels of the company’s FY2023 impressive results including overall revenue growth of 70% over its 2022 fiscal year, and new customer...

Account Based Data, Buyer Intent Data

EIN News | May 19, 2023

Ad-tech veteran Mark Connon has become the first president of Bombora, the leading provider of B2B Intent data solutions, the company announced today. Connon takes the helm as Bombora builds on its position as the leader in B2B Intent Data. Connon was Chief Operating Officer at TapAd when Experian acquired that company in 2020 — becoming TapAd's General Manager and EVP of Product and Marketing for Experian Marketing Services. As the former SVP, Global Chief Mobile and ...

Account Based Data

Cyance | March 22, 2021

Cyance, a top-tier provider of global third-party intent data, announced that intent data had shown rapid growth results over the last financial year. The marketing technology, whose clients are K3, Towergate, and Zellis, is the only provider of fully GDPR compliant European third-party intent data coupled with powerful account-based marketing (ABM) solution. Cyance delivers the most extensive reach for European geographies, which is over 55,000 publisher partnerships across Europ...

Core ABM

Madison Logic | January 14, 2022

On January 13, Madison Logic announced that it scored its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report. It was named a Challenger in the 2022 Gartner® Magic Quadrant™. This recognition was awarded based on Madison Logic’s ability to execute and completeness of vision. Amongst the vendors evaluated in the Report, Madison Logic’s ability t...