Austin Williams

Targeted Account Strategy

Business Wire | June 08, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced significant enhancements to 6sense® Conversational Email with the launch of its AI Writer functionality. This new functionality expands on the generative AI capabilities customers are currently using within 6sense Conversational Email to maximize the effectiveness of email outreach and marketing. Leveraging the power of intent, predictive, a...

Mediafly | July 08, 2020

Mediafly, a sales enablement technology provider, announced Mediafly Content Hub for its solution suite, intending to provide marketers with the ability to manage and share personalized sales content for engagement at every stage of the buyer’s journey. The Content Hub is designed as an all-in-one solution, allowing businesses to automatically highlight relevant content for optimal distribution. This will also allow marketers to help buyers make an informed decision by tailoring the conten...

Account Based Execution

Demandbase | October 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands,today announced enhancements to the people-based advertising capabilities in the company’s B2B demand side platform (DSP). These changes and more have resulted in dramatically improved campaign benchmarks, with testing showing an increase in account lift of 50% and click-through rate (CTR) of 33%. Now, in addition to Demandbase’s unique approach of using intent data to identify and target B2B buyers, these new features allow c...

Account Based Data

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...