Austin Williams

Account Based Data

Teradata | October 09, 2023

Teradata and ActionIQ announced a new joint offering for marketing and customer experience activations for VantageCloud customers. With this, the two businesses intend to democratize enterprise customer data access and give technical teams more authority. This partnership aims to safeguard future acquisition marketing strategies, increase customer loyalty, and enhance...

Targeted Account Strategy

Outreach | November 14, 2022

Outreach, the leading sales execution platform helping revenue organizations create and close more pipeline, today introduced the results of its first Quarterly Sales Confidence Index. Based on a survey of 504 B2B sales leaders in the U.S. and U.K. at the end of September, the index reveals that 85% of respondents expect next quarter's revenue performance will increase from the previous quarter. Respondents cited the following reasons for their bullish outlook: "introduct...

Core ABM

Jabmo | March 15, 2022

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, proudly announces the promotion of Tav Tepfer to Chief Commercial Officer. Tepfer will lead Jabmo’s go-to-market strategy in the manufacturing and life sciences, and healthcare verticals. Tepfer was previously Jabmo’s Chief Customer Success Officer. In her new role, Tepfer will apply her strategic thinking and vertical specific ABM experience to gro...

Account Based Data

Market Research Intellect | June 08, 2021

The emerging ABM trends encourage state-of-the-art decision-making information to help businesses make a better investment when adopting ABM strategies for their marketing purposes. The main drivers and opportunities of the Account-Based Advertising Software are enabling decision-makers to evaluate their investments better. By rendering the most up-to-date market data in the industry with ABM, businesses get a much clearer perspective on the actual market situation, trends, and fu...