Avidly

Account Based Data

Hushly | January 28, 2021

Hushly's most recent arrangement fills a basic interest in the ABM software market, allowing marketers to plan and send custom landing pages with significant offers and content that progressively change dependent on every guest and buying stage, intent, role, industry, or any predetermined factor. James Kessinger, Hushly CMO, said the ABM Campaign Pages “fill a very big gap” in the ABM tech market. “We’ve automated the creation of account...

Targeted Account Strategy

Foundry | October 28, 2022

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent. ABM is a strategy where marketing and...

Account Based Data

Qualtrics | January 31, 2023

On January 30, 2023, Qualtrics, the leader inthe experience management category, announced that hundreds of organizations, including The BMW Group, Principal Financial Group®, and Farmers Insurance, selected its CX solutions in the fourth quarter of 2022 in order to create exceptional customer experiences during uncertain times. Bad customer experiences result in direct income loss since a bad contact may result in the loss of consumer loyalty and future spending poten...

IDG | June 30, 2020

Tech publisher and marketing services firm IDG Communications has acquired account-based marketing (ABM) platform Triblio, for an undisclosed sum. Triblio is based in Reston, Virginia and combines account-based advertising, web personalization and sales activation features in a single platform, based on a proprietary purchase intent engine that scores the level of interest each (b2b) account has in making a purchase....