Blue Business

ACCOUNT-BASED DATA

Invado Solutions | September 02, 2021

Invado Solutions, a Salesforce demand gen agency, launched a new solution that provides customers with the resources they need for demand gen strategy development, campaign creation and technical implementation. The full-service demand gen solution also provides users with assistance from Pardot consultants to help them manage data and campaigns with full-funnel reporting. "Marketing executives are hungry to learn how to leverage the power of Pardot and Salesforce to drive gr...

CORE ABM

MRP, KX | May 26, 2021

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...

Metadata io | January 23, 2020

Metadata.io the AI-powered marketing operations platform, has emerged as a high performer in the G2 Winter 2020 Grid® Report for Account-Based Execution. Additionally, of all the account-based execution contenders, Metadata secured the highest "results" score in G2's Winter 2020 Results Index for Account-Based Execution. The score is sourced from actual customer feedback and includes: estimated ROI, meets requirements, user adoption and likelihood to recommend. Metadata was an ...

LeanData | October 13, 2020

LeanData, the leading provider of go-to-market operations solutions powering the modern revenue engine, today announced winners of the 2020 OpsStars Awards, the industry's first awards program designed to celebrate operations leaders forging new paths to revenue growth in B2B. Now in its second year, the OpsStars Awards celebrate the strategic contribution, innovation and impact of revenue-generating leaders within the global operations community....