Blue Business

TARGETED ACCOUNT STRATEGY

Business Wire | May 22, 2023

Sales organizations that actively position technology as sellers’ “teammate” rather than just another tool will unlock seller productivity and enable high-quality deals, according to Gartner, Inc. During the opening keynote at the Gartner CSO & Sales Leader Conference, which is taking place here through Wednesday, Gartner experts explored how technology – particularly artificial intelligence – is key in augmenting the unique value that human sel...

CORE ABM

Momentum ITSMA | February 01, 2023

On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers. This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most r...

ABM ACCOUNTS

PR Newswire | April 18, 2023

Today, Constant Contact, a small-business-focused digital marketing and CRM platform that has helped millions of small businesses and nonprofits, launched the first multichannel AI content generator built specifically for small businesses and nonprofits. Using artificial intelligence (AI), Constant Contact's AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns. This feature is currently free to all new Constant Contact c...

IDG | June 23, 2020

IDG has agreed to acquire Triblio, in a union that will pair one of the largest B2B media brands around the world with one of the fastest-growing providers of ABM and B2B martech solutions. In announcing the acquisition, Mohamad Ali, CEO of IDG, pointed to the powerful potential of combining media, data, audience and technology. “I met Triblio within days of joining IDG and could see immediately the power and synergies in having them join us,” Ali said. “By combining Tri...