WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Jabmo | April 30, 2021
Jabmo, the leading provider of Account-Based Marketing to the manufacturing and Life Sciences, has released a new white paper for CMOs aiming to interact with key account buyers and accelerate sales growth through digital marketing. The white paper, titled "The CMO's Guide To Account-Based Marketing in Manufacturing & Life Sciences," explains how an account-centric approach to digital marketing will better solve the emerging reality of B2B buying and selling.
Terminus | April 23, 2021
Terminus, the leading go-to-market platform, revealed today the introduction of its next-generation API integration with LinkedIn Marketing Solutions. Mutual users can simply extend their Terminus Account Lists into LinkedIn, where they can use all of LinkedIn's ad formats, with the new and improved features. Customers will soon be able to report on their LinkedIn account-based campaigns in Terminus alongside other platforms.
Terminus first merged with LinkedIn Marketi...
HG Insights | November 09, 2021
HG Insights, the global leader in market intelligence for technology vendors, announced today the introduction of HG Insights Contextual Intent, a solution designed for companies seeking to leverage the power of customer buying patterns.
Combining intent signals with firmographics and technology intelligence such as installation, spend, and contract data, the Contextual Intent solution includes bidstream data that’s triangulated, enriched, and scored for precision, signal st...
MRP, KX | May 26, 2021
Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle.
MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...
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