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TECHTARGET UNVEILS PROSPECT-LEVEL INTENT DATA, ENABLING TRUE PERSONALIZATION FOR SALES

TechTarget | September 16, 2020

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Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business....

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BUYER INTENT DATA

TRUE INFLUENCE® WILL SUPPLY DATA TO FEDERAL AGENCIES

True Influence | July 29, 2021

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True Influence®, the data-driven sales and marketing solutions technology provider, announced today that Grist Mill Exchange would host True Influence's B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements between federal agencies for data monetization. "We are enthusiastic about our connection with Grist Mill because it allows us to interact with a new market that has been tough to reach in the past," stated T...

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CORE ABM

SURVEY FINDS EXECUTIONAL GAP BETWEEN MARKETING AND SALES IS HINDERING PERSONALIZATION AT SCALE FOR ACCOUNT-BASED MARKETING SUCCESS

Renegade, Conversica | October 22, 2021

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Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing. The study found that, while 87% of marketers and salespeople agree and believe in ABM’s efficacy for converting target accounts into pip...

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ACCOUNT BASED DATA

MERKLE NAMED A LEADER AMONG CUSTOMER DATA STRATEGY AND ACTIVATION PROVIDERS

Merkle | July 07, 2022

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Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research, Inc. The agency is recognized for its focus on connecting marketing to customer experience, e-commerce, and technology. The Forrester Wave™: Customer Data Strategy and Activation Servic...

Read More
news image

TECHTARGET UNVEILS PROSPECT-LEVEL INTENT DATA, ENABLING TRUE PERSONALIZATION FOR SALES

TechTarget | September 16, 2020

Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business....

Read More
news image

BUYER INTENT DATA

TRUE INFLUENCE® WILL SUPPLY DATA TO FEDERAL AGENCIES

True Influence | July 29, 2021

True Influence®, the data-driven sales and marketing solutions technology provider, announced today that Grist Mill Exchange would host True Influence's B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements between federal agencies for data monetization. "We are enthusiastic about our connection with Grist Mill because it allows us to interact with a new market that has been tough to reach in the past," stated T...

Read More
news image

CORE ABM

SURVEY FINDS EXECUTIONAL GAP BETWEEN MARKETING AND SALES IS HINDERING PERSONALIZATION AT SCALE FOR ACCOUNT-BASED MARKETING SUCCESS

Renegade, Conversica | October 22, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing. The study found that, while 87% of marketers and salespeople agree and believe in ABM’s efficacy for converting target accounts into pip...

Read More
news image

ACCOUNT BASED DATA

MERKLE NAMED A LEADER AMONG CUSTOMER DATA STRATEGY AND ACTIVATION PROVIDERS

Merkle | July 07, 2022

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research, Inc. The agency is recognized for its focus on connecting marketing to customer experience, e-commerce, and technology. The Forrester Wave™: Customer Data Strategy and Activation Servic...

Read More