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Account Based Data

HG INSIGHTS LAUNCHES CONTEXTUAL INTENT, THE INDUSTRY’S FIRST SOLUTION THAT CONTEXTUALIZES BUYER INTENT DATA BASED ON A COMPANY’S IT STACK

HG Insights | November 09, 2021

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HG Insights, the global leader in market intelligence for technology vendors, announced today the introduction of HG Insights Contextual Intent, a solution designed for companies seeking to leverage the power of customer buying patterns. Combining intent signals with firmographics and technology intelligence such as installation, spend, and contract data, the Contextual Intent solution includes bidstream data that’s triangulated, enriched, and scored for precision, signal st...

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ABM Accounts

MERKLE LAUNCHES COLLECTIVE OF 5 LEADING B2B AGENCIES

Merkle | September 01, 2020

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Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists, data scientists, media gurus, technologists and innovators who have already served more than one hundred B2B clients....

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FOLLOZE CONTINUES STRONG MOMENTUM AS CUSTOMER JOURNEY PERSONALIZATION BECOMES A TOP PRIORITY FOR B2B COMPANIES

Folloze | February 17, 2020

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Folloze today announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers including Autodesk, Cisco, FireEye, and ServiceNow martech news. Folloze&rsq...

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Targeted Account Strategy

OUTREACH INTRODUCES QUARTERLY SALES CONFIDENCE INDEX, REVEALING OPTIMISTIC FORECAST

Outreach | November 14, 2022

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Outreach, the leading sales execution platform helping revenue organizations create and close more pipeline, today introduced the results of its first Quarterly Sales Confidence Index. Based on a survey of 504 B2B sales leaders in the U.S. and U.K. at the end of September, the index reveals that 85% of respondents expect next quarter's revenue performance will increase from the previous quarter. Respondents cited the following reasons for their bullish outlook: "introduct...

Read More
news image

Account Based Data

HG INSIGHTS LAUNCHES CONTEXTUAL INTENT, THE INDUSTRY’S FIRST SOLUTION THAT CONTEXTUALIZES BUYER INTENT DATA BASED ON A COMPANY’S IT STACK

HG Insights | November 09, 2021

HG Insights, the global leader in market intelligence for technology vendors, announced today the introduction of HG Insights Contextual Intent, a solution designed for companies seeking to leverage the power of customer buying patterns. Combining intent signals with firmographics and technology intelligence such as installation, spend, and contract data, the Contextual Intent solution includes bidstream data that’s triangulated, enriched, and scored for precision, signal st...

Read More
news image

ABM Accounts

MERKLE LAUNCHES COLLECTIVE OF 5 LEADING B2B AGENCIES

Merkle | September 01, 2020

Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists, data scientists, media gurus, technologists and innovators who have already served more than one hundred B2B clients....

Read More
news image

FOLLOZE CONTINUES STRONG MOMENTUM AS CUSTOMER JOURNEY PERSONALIZATION BECOMES A TOP PRIORITY FOR B2B COMPANIES

Folloze | February 17, 2020

Folloze today announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers including Autodesk, Cisco, FireEye, and ServiceNow martech news. Folloze&rsq...

Read More
news image

Targeted Account Strategy

OUTREACH INTRODUCES QUARTERLY SALES CONFIDENCE INDEX, REVEALING OPTIMISTIC FORECAST

Outreach | November 14, 2022

Outreach, the leading sales execution platform helping revenue organizations create and close more pipeline, today introduced the results of its first Quarterly Sales Confidence Index. Based on a survey of 504 B2B sales leaders in the U.S. and U.K. at the end of September, the index reveals that 85% of respondents expect next quarter's revenue performance will increase from the previous quarter. Respondents cited the following reasons for their bullish outlook: "introduct...

Read More