Blue Business

Account Based Data

HG Insights | November 09, 2021

HG Insights, the global leader in market intelligence for technology vendors, announced today the introduction of HG Insights Contextual Intent, a solution designed for companies seeking to leverage the power of customer buying patterns. Combining intent signals with firmographics and technology intelligence such as installation, spend, and contract data, the Contextual Intent solution includes bidstream data that’s triangulated, enriched, and scored for precision, signal st...

ABM Accounts

Merkle | September 01, 2020

Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists, data scientists, media gurus, technologists and innovators who have already served more than one hundred B2B clients....

Folloze | February 17, 2020

Folloze today announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers including Autodesk, Cisco, FireEye, and ServiceNow martech news. Folloze&rsq...

Targeted Account Strategy

Outreach | November 14, 2022

Outreach, the leading sales execution platform helping revenue organizations create and close more pipeline, today introduced the results of its first Quarterly Sales Confidence Index. Based on a survey of 504 B2B sales leaders in the U.S. and U.K. at the end of September, the index reveals that 85% of respondents expect next quarter's revenue performance will increase from the previous quarter. Respondents cited the following reasons for their bullish outlook: "introduct...