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ABM ACCOUNTS

THE CMO'S GUIDE TO ACCOUNT-BASED MARKETING HAS BEEN RELEASED BY JABMO

Jabmo | April 30, 2021

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Jabmo, the leading provider of Account-Based Marketing to the manufacturing and Life Sciences, has released a new white paper for CMOs aiming to interact with key account buyers and accelerate sales growth through digital marketing. The white paper, titled "The CMO's Guide To Account-Based Marketing in Manufacturing & Life Sciences," explains how an account-centric approach to digital marketing will better solve the emerging reality of B2B buying and selling. Man...

Read More

CORE ABM

TERMINUS INTRODUCES NEXT-GEN AUDIENCE, REPORTING, AND ROI INTEGRATION WITH LINKEDIN MARKETING SOLUTIONS

Terminus | April 23, 2021

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Terminus, the leading go-to-market platform, revealed today the introduction of its next-generation API integration with LinkedIn Marketing Solutions. Mutual users can simply extend their Terminus Account Lists into LinkedIn, where they can use all of LinkedIn's ad formats, with the new and improved features. Customers will soon be able to report on their LinkedIn account-based campaigns in Terminus alongside other platforms. Terminus first merged with LinkedIn Marketi...

Read More

ACCOUNT-BASED DATA

HG INSIGHTS LAUNCHES CONTEXTUAL INTENT, THE INDUSTRY’S FIRST SOLUTION THAT CONTEXTUALIZES BUYER INTENT DATA BASED ON A COMPANY’S IT STACK

HG Insights | November 09, 2021

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HG Insights, the global leader in market intelligence for technology vendors, announced today the introduction of HG Insights Contextual Intent, a solution designed for companies seeking to leverage the power of customer buying patterns. Combining intent signals with firmographics and technology intelligence such as installation, spend, and contract data, the Contextual Intent solution includes bidstream data that’s triangulated, enriched, and scored for precision, signal st...

Read More

CORE ABM

NEW RESEARCH UNCOVERS COVID'S IMPACT ON ACCOUNT-BASED MARKETING

MRP, KX | May 26, 2021

news image

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...

Read More

ABM ACCOUNTS

Jabmo | April 30, 2021

news image

THE CMO'S GUIDE TO ACCOUNT-BASED MARKETING HAS BEEN RELEASED BY JABMO

Jabmo, the leading provider of Account-Based Marketing to the manufacturing and Life Sciences, has released a new white paper for CMOs aiming to interact with key account buyers and accelerate sales growth through digital marketing. The white paper, titled "The CMO's Guide To Account-Based Marketing in Manufacturing & Life Sciences," explains how an account-centric approach to digital marketing will better solve the emerging reality of B2B buying and selling. Man...

Read More

CORE ABM

Terminus | April 23, 2021

news image

TERMINUS INTRODUCES NEXT-GEN AUDIENCE, REPORTING, AND ROI INTEGRATION WITH LINKEDIN MARKETING SOLUTIONS

Terminus, the leading go-to-market platform, revealed today the introduction of its next-generation API integration with LinkedIn Marketing Solutions. Mutual users can simply extend their Terminus Account Lists into LinkedIn, where they can use all of LinkedIn's ad formats, with the new and improved features. Customers will soon be able to report on their LinkedIn account-based campaigns in Terminus alongside other platforms. Terminus first merged with LinkedIn Marketi...

Read More

ACCOUNT-BASED DATA

HG Insights | November 09, 2021

news image

HG INSIGHTS LAUNCHES CONTEXTUAL INTENT, THE INDUSTRY’S FIRST SOLUTION THAT CONTEXTUALIZES BUYER INTENT DATA BASED ON A COMPANY’S IT STACK

HG Insights, the global leader in market intelligence for technology vendors, announced today the introduction of HG Insights Contextual Intent, a solution designed for companies seeking to leverage the power of customer buying patterns. Combining intent signals with firmographics and technology intelligence such as installation, spend, and contract data, the Contextual Intent solution includes bidstream data that’s triangulated, enriched, and scored for precision, signal st...

Read More

CORE ABM

MRP, KX | May 26, 2021

news image

NEW RESEARCH UNCOVERS COVID'S IMPACT ON ACCOUNT-BASED MARKETING

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...

Read More