Blue Corona

ABM Accounts

Business Wire | June 14, 2023

Upland Software, Inc. (Nasdaq: UPLD) has been named in Forrester’s report, The Account-Based Selling Technologies Landscape, Q2 2023 for its account planning software, Altify. “Simplifying complex selling, building trust, and growing revenue are major sales challenges, especially in today’s climate. Our account-based selling software guides B2B sellers to better understand their customers, helping them deliver value, generate pipeline, and increase win rates,&r...

Buyer Intent Data

6sense, Slintel | October 11, 2021

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

ABM Accounts

Premise | November 24, 2021

Premise, the platform that democratizes how actionable data is sourced and used, acquired Native, a pioneer in market research, on November 12th, 2021. Like Premise, Native leverages the global gig economy to connect those who have questions that locals can provide answers to by capturing the data they need. "The market for a signal that cuts through the noise is significant," said Drew Drake, VP, Strategic Investments at SAP, a Native investor. "Native has built a ...

ABM Accounts

Fusion92 | January 06, 2023

Fusion92, a marketing transformation company based in Chicago, has acquired Big Footprint, a search-centric digital agency based in Denver. With this purchase, Fusion92 will be able to learn more about digital marketing and SEO, which will help the company better serve its clients. Big Footprint will bring its expertise in search engine marketing to Fusion92, allowing the company to enhance its offerings in technical and on-page search engine optimization, website architecture, an...