Blue Corona

Blue Corona is an award-winning, analytical, inbound marketing and SEO company. We help businesses identify and eliminate ineffective advertising strategies and generate more leads and sales from the web. Blue Corona's clients range from local home service businesses to international manufacturers. Our specialties include: ad tracking, analytics, content marketing, conversion rate optimization, email marketing, inbound marketing, pay per click (PPC) advertising, SEO, social media, and web design and development.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ABM ACCOUNTS

WHEN ABM & DEMAND GENERATION GO HAND-IN-HAND TO DELIVER CRITICAL TARGETED MESSAGING

Demand Gen Report | July 08, 2021

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The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...

Read More

COMSCORE SIGNS MULTI-YEAR AGREEMENT WITH NEXTDOOR FOR DIGITAL AUDIENCE MEASUREMENT

Comscore | September 04, 2020

news image

Comscore a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore's industry-leading digital audience measurement. The multi-year agreement includes access to Comscore's Media Metrix® Multi-Platform, and Plan Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced...

Read More

ABM ACCOUNTS

6SENSE,WHICH USES ARTIFICIAL INTELLIGENCE TO POWER ACCOUNT ENGAGEMENT, HAS RAISED $125 MILLION

6Sense | April 06, 2021

news image

6Sense, an account engagement startup, announced today the completion of a $125 million series D fundraising round led by D1 Capital Partners, valuing the firm at $2.1 billion post-money. According to 6Sense, the investment will support the company's growth and product strategies, especially in the areas of machine next-best-action prediction, data analytics, and AI-powered orchestration capability. Until engaging with sales teams, business-to-business customers are usually 57...

Read More

ACCOUNT-BASED ANALYTICS

AC BUSINESS MEDIA ANNOUNCES LAUNCH OF HIGHLY TARGETED LEAD GENERATION ENTENT PROGRAM

AC Business Media, ENTENT | September 27, 2021

news image

AC Business Media is proud to announce the launch of ENTENT, a suite of demand generation and permission-based marketing services that combines powerful first party data, multi-channel distribution, and sophisticated funnels to guide ready-to-buy customers through an engaging path to purchase within a proprietary customer relationship management (CRM) platform. The ENTENT suite is an essential solution to help manufacturers and dealers within the heavy equipment, asphalt, concrete...

Read More
news image

ABM ACCOUNTS

WHEN ABM & DEMAND GENERATION GO HAND-IN-HAND TO DELIVER CRITICAL TARGETED MESSAGING

Demand Gen Report | July 08, 2021

The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...

Read More
news image

COMSCORE SIGNS MULTI-YEAR AGREEMENT WITH NEXTDOOR FOR DIGITAL AUDIENCE MEASUREMENT

Comscore | September 04, 2020

Comscore a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore's industry-leading digital audience measurement. The multi-year agreement includes access to Comscore's Media Metrix® Multi-Platform, and Plan Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced...

Read More
news image

ABM ACCOUNTS

6SENSE,WHICH USES ARTIFICIAL INTELLIGENCE TO POWER ACCOUNT ENGAGEMENT, HAS RAISED $125 MILLION

6Sense | April 06, 2021

6Sense, an account engagement startup, announced today the completion of a $125 million series D fundraising round led by D1 Capital Partners, valuing the firm at $2.1 billion post-money. According to 6Sense, the investment will support the company's growth and product strategies, especially in the areas of machine next-best-action prediction, data analytics, and AI-powered orchestration capability. Until engaging with sales teams, business-to-business customers are usually 57...

Read More
news image

ACCOUNT-BASED ANALYTICS

AC BUSINESS MEDIA ANNOUNCES LAUNCH OF HIGHLY TARGETED LEAD GENERATION ENTENT PROGRAM

AC Business Media, ENTENT | September 27, 2021

AC Business Media is proud to announce the launch of ENTENT, a suite of demand generation and permission-based marketing services that combines powerful first party data, multi-channel distribution, and sophisticated funnels to guide ready-to-buy customers through an engaging path to purchase within a proprietary customer relationship management (CRM) platform. The ENTENT suite is an essential solution to help manufacturers and dealers within the heavy equipment, asphalt, concrete...

Read More