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Core ABM

PR Newswire | May 26, 2023

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced it has secured $50M in committed financing from Capital IP. The investment will be used to strategically support the next wave of innovation on NextRoll's marketing software for both its business units: AdRoll, its marketing and advertising platform for eCommerce brands, and RollWorks, its account-based marketing platform to help B2B compa...

Account Based Analytics

Market Study Report | February 19, 2021

The latest market research report on ABM Demand Orchestration Technology Platform gives insights into uncovering the growth of the market during 20XX-20XX. The growth is expected concerning the challenges, key growth drivers, associated risks, and opportunities as well. Also, it authenticates the standards being accessible by relating the current business landscape and the historical data. According to the experts from the industry, the global market of ABM Demand Orchestration Te...

Adobe | August 14, 2020

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....

Account Based Data

Business Wire | April 10, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced that Chief Compliance Officer Simon McDougall has been appointed to the board of the International Association of Privacy Professionals (IAPP). The IAPP is the world’s largest global information privacy community. Founded in 2000, the nonprofit organization helps define, promote, and improve the privacy profession globally. McDougall previously served on the IA...