Borenstein Group

CORE ABM

Marketquest.biz | May 13, 2021

Global Account-Based Marketing Consulting Services Market 2021 announced by MarketQuest.biz's by Company, Regions, Type, and Application, Forecast to 2026 provides a detailed picture of the market, including critical information for all market segments. The report covers all of the macro and micro factors influencing the market growth. The research covers key industry aspects such as growth size, market status, top trends, and forecast to 2026. This report includes market segmentation by man...

ACCOUNT BASED DATA

InsideView | June 21, 2021

InsideView, a Demandbase company, incorporated Bombora’s intent data into its B2B data and intelligence platform. This will allow marketers to combine intent signals with other data sets to gain a competitive advantage. The company will include Bombora’s intent data with its InsideView Insights, InsideView Apex, and InsideView Target offerings to create InsideView Intent Data. This combined data set provides users with insights into an account’s buying intent, de...

Evergage | February 03, 2020

Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of the acquisition were not disclosed. In a blog post announcement, the company stated that the acquisition will help companies deliver relevant, data-driven experiences across channels, including web, email, mobile, adtech, social, call-center and more. Evergage’s cross-channel personalization and machine learning capabilities complement the Salesforce Marketing Cloud, pos...

ACCOUNT BASED DATA

Terminus | October 01, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced its acquisition of Zylotech and launched Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data. With the acquisition of Zylotech, Terminus is now the only ABM platform with a standalone CDP purpose-built for B2B. Terminus CDP enables customers to continuously cleanse go-to-market data a...