Bouncezap

Folloze | July 16, 2020

Folloze today announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft Dynamics 365 to support Account-Based Marketing for B2B companies. Folloze ABM for Microsoft Dynamics 365 is a powerful solution which combines Folloze’s Personalized Marketing Platform with the growing Dynamics 365 business application platform, designed for collaborative marketing and sales go-...

ABM ACCOUNTS

Demandbase, InsideView, DemandMatrix | May 06, 2021

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...

ABM ACCOUNTS

Demand Gen Report | July 08, 2021

The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...

6sense | September 15, 2020

6sense, the leading Account Engagement Platform, today announced the company projects 100% revenue growth for the third year in a row. Despite the challenges of a global pandemic, 6sense continues to thrive by helping businesses predictably grow revenue with AI, big data, and machine learning. The $40 million in funding 6sense secured from Insight Partners in January, combined with its recognition as a Leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, have helped the compan...