Bouncezap

Demandbase | March 17, 2020

Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions today that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive growth and revenue has never been more chal...

RollWorks | April 07, 2020

RollWorks becomes a LaunchPoint Accelerate partner that will enhance data and machine learning capabilities for ABM. Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract...

BUYER INTENT DATA

G2, ZoomInfo | September 17, 2022

G2, the world's largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales and marketing teams align their activities against a targeted set of in-market decision-makers. "In 2022, the B2B industry is ...

ABM ACCOUNTS

Terminus | August 16, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM, today announced that Terminus Chat Experiences has been selected as the winner of the “Best Online Chat Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising te...