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ACCOUNT BASED EXECUTION

JABMO INTRODUCES INTENT SCORING TO ITS ABM PLATFORM

Jabmo | April 29, 2022

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Jabmo, an ABM solutions provider in the domains of life sciences, manufacturing, and healthcare, has introduced dynamic intent scoring to its omnichannel ABM platform. This new scoring system assigns a numerical buying intent score from 0 to 100 to each key account. This score is based on first-party engagement data from website activity and marketing interactions. This analysis can be customized with specific criteria, surfacing insights that help B2B marketing and sales representatives select ...

Read More

WHY HYPER-PERSONALIZATION IS KEY FOR MARKETERS IN 2020

Social Media Today | January 14, 2020

news image

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...

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ABM ACCOUNTS

DEMANDBASE ONCE AGAIN DESIGNATED AS THE LEADER ON SPARK MATRIX™ FOR ACCOUNT-BASED MARKETING (ABM) PLATFORMS

Demandbase | June 02, 2022

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Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the second consecutive year that Demandbase has been in the top spot for technology leaders with high customer impact and techno...

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CORE ABM

MADISON LOGIC RELEASES ENHANCED ACCOUNT PRIORITIZATION CAPABILITIES FOR GLOBAL ENTERPRISE B2B MARKETERS

Madison Logic | December 15, 2021

news image

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the latest release of the ML Platform with ML Insights, the most comprehensive signal of purchase intent, leveraging an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase....

Read More
news image

ACCOUNT BASED EXECUTION

JABMO INTRODUCES INTENT SCORING TO ITS ABM PLATFORM

Jabmo | April 29, 2022

Jabmo, an ABM solutions provider in the domains of life sciences, manufacturing, and healthcare, has introduced dynamic intent scoring to its omnichannel ABM platform. This new scoring system assigns a numerical buying intent score from 0 to 100 to each key account. This score is based on first-party engagement data from website activity and marketing interactions. This analysis can be customized with specific criteria, surfacing insights that help B2B marketing and sales representatives select ...

Read More
news image

WHY HYPER-PERSONALIZATION IS KEY FOR MARKETERS IN 2020

Social Media Today | January 14, 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...

Read More
news image

ABM ACCOUNTS

DEMANDBASE ONCE AGAIN DESIGNATED AS THE LEADER ON SPARK MATRIX™ FOR ACCOUNT-BASED MARKETING (ABM) PLATFORMS

Demandbase | June 02, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the second consecutive year that Demandbase has been in the top spot for technology leaders with high customer impact and techno...

Read More
news image

CORE ABM

MADISON LOGIC RELEASES ENHANCED ACCOUNT PRIORITIZATION CAPABILITIES FOR GLOBAL ENTERPRISE B2B MARKETERS

Madison Logic | December 15, 2021

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the latest release of the ML Platform with ML Insights, the most comprehensive signal of purchase intent, leveraging an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase....

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us