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FOLLOZE INCLUDED AS A GROWTH STAGE VENDOR IN NEW ACCOUNT-BASED MARKETING REPORT BY INDEPENDENT RESEARCH FIRM

Folloze | February 25, 2020

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At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor. As ABM transitions from a hot trend to a critical business requirement, personalization is playing a pivotal role by enabling orchestrated and contextual engagement with customers. Reflecting this trend, Forrester included Folloze as a “growth stage” provider within the personalization segment in its “New Tech: Ac...

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BUYER INTENT DATA

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

Demand Gen Report | July 30, 2021

news image

In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

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PATHFACTORY AND 6SENSE JOIN FORCES TO EQUIP ABM MARKETERS WITH UNRIVALLED DATASET

PathFactory | January 23, 2020

news image

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketer...

Read More

CORE ABM

ABM MARKET RESEARCH REPORT: MARKET STATUS, MARKET SIZE, MARKET GROWTH

Orbis Market Reports | March 30, 2021

news image

The Worldwide Account-Based Marketing (ABM) market research report gives a careful analysis of the market status, market size, market growth, share, trends, and cost structures. The report likewise gives key market drivers and difficulties alongside the top players. The worldwide Account-Based Marketing (ABM) market report additionally clarifies strategic assessment and analysis of the conjecture time frame and anticipated growth. The focal point of the Account-Based Marketing (AB...

Read More
news image

FOLLOZE INCLUDED AS A GROWTH STAGE VENDOR IN NEW ACCOUNT-BASED MARKETING REPORT BY INDEPENDENT RESEARCH FIRM

Folloze | February 25, 2020

At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor. As ABM transitions from a hot trend to a critical business requirement, personalization is playing a pivotal role by enabling orchestrated and contextual engagement with customers. Reflecting this trend, Forrester included Folloze as a “growth stage” provider within the personalization segment in its “New Tech: Ac...

Read More
news image

BUYER INTENT DATA

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

Demand Gen Report | July 30, 2021

In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

Read More
news image

PATHFACTORY AND 6SENSE JOIN FORCES TO EQUIP ABM MARKETERS WITH UNRIVALLED DATASET

PathFactory | January 23, 2020

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketer...

Read More
news image

CORE ABM

ABM MARKET RESEARCH REPORT: MARKET STATUS, MARKET SIZE, MARKET GROWTH

Orbis Market Reports | March 30, 2021

The Worldwide Account-Based Marketing (ABM) market research report gives a careful analysis of the market status, market size, market growth, share, trends, and cost structures. The report likewise gives key market drivers and difficulties alongside the top players. The worldwide Account-Based Marketing (ABM) market report additionally clarifies strategic assessment and analysis of the conjecture time frame and anticipated growth. The focal point of the Account-Based Marketing (AB...

Read More