Brainrider

Targeted Account Strategy

Mindtickle | November 07, 2022

Mindtickle, the global leader in sales enablement and training technology, today announced the release of new products and capabilities designed to make it easier for revenue organizations to deliver engaging and high-impact sales enablement and content experiences for both sellers and buyers. The updates to Mindtickle’s award-winning sales readiness platform bring together sales enablement and sales content management in one place, creating simplicity for revenue teams managing their tech...

Targeted Account Strategy

Hushly, GTM Partners | October 12, 2022

Hushly, the all-in-one marketing platform for B2B buyer experience and conversions looked to a new type of analyst firm called GTM Partners, for a third party validation and data-driven analysis of what business problems the Hushly platform is solving and how well it delivers on those promises. “Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says ...

Core ABM, Account Based Analytics

Momentum ITSMA | February 21, 2023

On February 21, 2023, Momentum ITSMA, the world's top B2B growth consulting firm and pioneer of Account-Based Marketing, introduced the 2023 Marketing Excellence Awards program. This year, the program recognizes outstanding performance in eight crucial and strategic aspects of B2B marketing, with a particular emphasis on growth and innovation with high-value services and solutions. In addition, acknowledging the growing importance of Account-Based Marketing (ABM) in the B2B ...

Account Based Execution

Folloze | March 11, 2021

Folloze has announced today the season 2 of its popular Account-Based Experience (ABX) Masterclass program. The Masterclass program, launched in 2020, provides the tools, tutorials, and best practices to help revenue and marketing teams align with today's evolving and demanding B2B buyer. The Season 2 of the program will focus on Folloze best practice “PlayBooX” for Strategic ABM, Demand Generation, Programmatic upsell and Large Scale Events. It will also feature B2B marketing le...