Business2Brands

Core ABM

Terminus | September 23, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the release and availability of “MOVE: The 4-Question Go-To-Market Framework.” The new book is a modern framework for companies and GTM leaders looking to transform their go-to-market strategies. Co-authored by Terminus co-founder and bestselling author, Sangram Vajre, and Terminus chief strategy officer, B...

Account Based Analytics

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...

ABM Accounts

6sense | March 11, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced continued momentum and adoption of its platform, resulting in its fourth consecutive year of record-breaking growth. 6sense revenue has more than doubled year-over-year, while its customer base and global workforce increased by more than 200 percent, driving significant momentum into 2022. "Our success this past year is a direct reflection of the remarkable revenue...

Buyer Intent Data

GlobeNewswire | May 09, 2023

SalesHood, the leading all-in-one revenue enablement platform, released Sales Engagement Insights for sales and customer teams to replicate sales success at scale by measuring buyer engagement data. With Digital Buyer Sites, revenue leaders use Sales Engagement Insights to assess content effectiveness and buying process efficiencies. Real-time content, contact and company insights are used by sellers to assess the health of their deals and customer relationships. “The rele...