WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Terminus | February 12, 2021
To optimize the ABM strategies, Terminus, a leading and well-known account account-based marketing platform (ABM) has released new platform capabilities. The near features will make the sales engagement and ABM work together seamlessly to bring out positive results.
Some of the released enhanced platform capabilities this month are:
Global Targeting: With this, customers become able to scale ABM campaigns outside the US too with terminus. This targe...
Madison Logic | April 01, 2021
Madison Logic, the leading global digital ABM platform, announces the introduction of ML Platform v3 with updated Journey Acceleration Measurement features, delivering full-funnel performance visibility and pipeline effect monitoring. Journey Acceleration® Measurement is a feature of the ML Platform that uses a simple integration with Salesforce to provide customers with advanced measurement across various ABM platforms and accelerated stages of the buyer's journey within their targeted ...
BUYER INTENT DATA
TechTarget | June 28, 2021
TechTarget, Inc., the industry leader in B2B technological purchase intent data and services, said today that it has considerably increased the number of active accounts and account-level purchase intent accessible in its Priority EngineTM platform.
The most recent update includes additional sources of intent data that are available directly in the platform, extending marketing and sales access, and insights into critical buying considerations of important clients to achieve impro...
MDR | March 12, 2020
Building on its recent launch of MDR ConnectED Cloud, MDR, a division of Dun & Bradstreet, today announced the MDR ConnectED Reach platform, its next generation digital marketing campaign deployment tool. Now available to early adopters, MDR ConnectED Reach aligns the company’s trusted data with innovative and modern services and tools for managing and creating successful email, social media and digital marketing campaigns.
MDR’s ConnectED Cloud, announced December 2019, i...
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