BuzzShift

ABM ACCOUNTS

6sense | September 28, 2022

Today, Latané Conant, Chief Market Officer at 6sense, announced the second edition of her book, “No Forms. No Spam. No Cold Calls.,” a modern, must-have manual for sales and marketing leadership seeking to hone their craft and forgo the status quo by truly embracing their customers’ needs and habits. After the initial release of the book in 2020, Wiley, global leader in publishing, education and research, picked it up to distribute internationally. Over 15,000 first edit...

Folloze | March 11, 2020

Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. Most importantly, the ...

Demandbase | August 25, 2020

Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification c...

ACCOUNT BASED ADVERTISING

Demandbase | August 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announced today the first-ever class of Demandbase Champions. These 12 Champions are best-in-class customers who stand out by being expert Demandbase One users and thought leaders in Smarter Go-To-Market™ and Account Based Marketing / Experience (ABM/X). Demandbase Champions embody marketers who are successfully implementing smarter account-based strategies using Demandbase. In addition, this group is at the top of a...