BuzzShift

CORE ABM

The Research Corporation | May 10, 2021

Account-based orchestration platforms provide companies with a centralized location to coordinate account-based marketing activities and are often designed to integrate sales and marketing teams. These tools aid businesses in account targeting, account-based marketing (ABM) campaign execution, and strategy assessment and optimization. Account-based orchestration tools provide unified account list management, prioritizing and segmenting a company's targeted accounts. This marke...

ACCOUNT BASED EXECUTION

Optimizely | September 05, 2022

Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers in...

ACCOUNT BASED DATA

Conversica, Gainsight | August 17, 2022

Conversica, a provider of conversational artificial intelligence solutions, has integrated with customer success platform Gainsight, enabling customer success teams to deploy AI-powered digital assistants, all triggered by data from Gainsight. Conversica's Conversation Automation solution gives teams their own personalized assistants for proactive communication with customers. With the new Conversica and Gainsight integration, digital assistants can do the follo...

ACCOUNT BASED EXECUTION

Contentgine | February 14, 2022

Contentgine® (www.contentgine.com), the world leader in content-based marketing, announced today that it has released the first video in its groundbreaking series, called "Contentgine Content Top 5 in 15." Hosted by well-known author and content expert Robert Rose of the Content Marketing Institute, the video series consists of Rose's analysis of the top five most read content pieces in a particular product category, culled from Contentgine's vast collection of business con...