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Core ABM
Bynder, GatherContent | March 07, 2022
Bynder, the global leader in digital asset management (DAM), has acquired GatherContent, a Content Operations platform, to expand its footprint in the digital ecosystem and provide a comprehensive platform for delivering content that creates powerful digital experiences. With the acquisition of GatherContent, Bynder will add collaborative workflow and editorial processes for content creation capabilities to its unique, centralized platform to empower teams across industries to easily manage the ...
Buyer Intent Data
Bombora | May 19, 2021
This week's intent data serves as a timely reminder: content reigns high! As calculated by Bombora Company Surge, “demand generation” and “content marketing” remain high areas of focus for brands, maintaining their upward trend since January (R). B2B International's recent report backs this up, showing that demand generation is the top marketing priority for B2B companies. Intent data for retargeting – in this case, "social retargeting&qu...
Core ABM, Account Based Execution
Business Wire | August 21, 2023
Hootsuite, the global leader in social media management, today announced Elina Vilk as Chief Marketing Officer (CMO). She will join the company’s executive leadership team that is an industry anomaly at 75% women, and will report to CEO, Irina Novoselsky. "As I looked for our next CMO, Elina stood out for her expertise in harnessing the power of social to glean insights into the needs, wants and pain points throughout the customer's journey,” said Irina Novo...
Account Based Advertising
Demandbase | August 10, 2022
Demandbase, the Smarter GTM™ company for B2B brands, announced today the first-ever class of Demandbase Champions. These 12 Champions are best-in-class customers who stand out by being expert Demandbase One users and thought leaders in Smarter Go-To-Market™ and Account Based Marketing / Experience (ABM/X). Demandbase Champions embody marketers who are successfully implementing smarter account-based strategies using Demandbase. In addition, this group is at the top of a...
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