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Castelazo Content

castelazocontent.com

Castelazo Content is a B2B demand generation and sales acceleration firm. Working with our clients from the very beginning of the marketing funnel to the very end of the sales pipeline, we deliver the results that drive revenue.

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CHATMETER ANNOUNCES CYNTHIA SENER AS ITS NEW PRESIDENT

Chatmeter | January 03, 2023

Chatmeter, the pioneer in brand intelligence and reputation management for multi-location enterprises, promoted Cynthia Sener from Chief Revenue Officer to President. Sener will continue to supervise revenue growth and take on additional responsibility for the company's go-to-market strategy. Chatmeter is primed for expansion as the need for technology that provides brand reputation intelligence develops. 80–90% of customer conversations are captured as unstructured da...

Account Based Data

MOENGAGE LAUNCHES STRATEGIC CUSTOMER ADVISORY BOARD TO CO-CREATE THEIR PRODUCT INNOVATION ROADMAP TO ENHANCE CUSTOMER ENGAGEMENT & EXPERIENCE

MoEngage | November 29, 2021

MoEngage, the insights-led customer engagement platform, today announced their Customer Advisory Board (CAB) that includes the industry's most experienced, enterprising, and forward-thinking leaders making customers equal stakeholders in their product development journey. The CAB will serve as a strategic advisor for MoEngage, as the company continues innovations around AI-powered cutting-edge technology to transform the future of Customer Engagement and Experience Management. ...

ROLLWORKS BOOSTS PERSONALIZATION CAPABILITIES THROUGH NEW PARTNERSHIPS WITH UBERFLIP, REACTFUL, AND HUSHLY

RollWorks | September 22, 2020

RollWorks, a division of NextRoll, today made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides account-level analysis of website visitors. The new Site Visitor API enables account-le...

Account Based Advertising

ROLLWORKS PRESENTS THE ABM LOUNGE AT INBOUND 2022

RollWorks | August 12, 2022

RollWorks is bringing ABM to INBOUND! Today, the account-based marketing (ABM) platform and division of NextRoll celebrated its powerful partnership with HubSpot and announced its presence at HubSpot INBOUND® 22, September 6-9, 2022, in Boston. RollWorks has 16 inspiring sessions designed to help B2B teams ABMify their inbound strategies, as well as the first ever ABM Lounge. "We're excited to have such a strong presence at INBOUND this year, which reflects our market...

ABM Accounts