CBD Marketing

Account Based Data

Stratagem Market Insights | June 01, 2021

Stratagem Market Insights has introduced a new market intelligence report titled Global B2B Buyer Intent Data Tools to its portfolio. The market study elaborates on the major drivers, restraints, emerging trends, opportunities, notable companies, and recent technological advancements. The business strategies of prominent players and new entrants into the market are thoroughly examined. This report analysis includes well-explained SWOT analysis, PEST analysis, revenue share, and contact informati...

Marketo | February 26, 2020

Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability and integrations. Marketo also shared plans for the launch of the Marketo Success Center next quarter to support customer enable...

Core ABM

Demand Gen Report | April 07, 2021

According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique. (Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year. In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...

Account Based Data

Talkdesk | July 12, 2022

Talkdesk®, Inc., a global cloud contact center leader for customer-obsessed companies, today released its newest Talkdesk Research™ report, The Future of AI 2022: Progressing AI Maturity in the Contact Center. The findings indicate that despite consensus (85%) around the value of artificial intelligence (AI), companies are hedging their approach by continuing to invest, but curbing deeper deployments in the near-term due to challenges around organizational alignment, security, and gaps...