CCP Digital

ACCOUNT-BASED DATA

Influ2 | August 27, 2021

Influ2 recently announced a new capability for its “person-first” marketing platform. Titled Audience Discovery, this new feature will help B2B marketers operationalize their company’s customer intent data, use it to prioritize the accounts they have already engaged with, and uncover new opportunities based on Ideal Customer Profiles (ICPs). Influ2 is a marketing platform designed to help B2B marketers and companies target decision-makers, track engagement at an ...

ACCOUNT-BASED EXECUTION

Folloze | March 11, 2021

Folloze has announced today the season 2 of its popular Account-Based Experience (ABX) Masterclass program. The Masterclass program, launched in 2020, provides the tools, tutorials, and best practices to help revenue and marketing teams align with today's evolving and demanding B2B buyer. The Season 2 of the program will focus on Folloze best practice “PlayBooX” for Strategic ABM, Demand Generation, Programmatic upsell and Large Scale Events. It will also feature B2B marketing le...

ABM ACCOUNTS

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

Folloze | March 11, 2020

Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. Most importantly, the ...