Chief Nation

ABM Accounts

Momentum, ITSMA | July 12, 2022

One year since joining forces to create the industry's leading growth consultancy, Momentum and ITSMA celebrate record success, the launch of a new community platform for B2B marketers and client wins. July 1st marks one year since account-based marketing pioneers Momentum acquired Boston-based research, advisory, and training firm ITSMA, to deepen the group's specialism. Over the last 12 months, the consulting powerhouse has strengthened its service portfol...

Core ABM

Madison Logic | June 30, 2022

On June 28, Madison Logic, the leading global digital Account-based Marketing (ABM) platform, announced that it had been awarded the 2022 Great Place to Work Certification in the United States, Europe, and Asia Pacific. This certification across all regions where Madison Logic currently operates reflects the company's ongoing commitment to creating a supportive and flexible work environment that resonates with employees and allows them to diligently serve customers. ...

Core ABM

TrustRadius | January 09, 2023

TrustRadius, a B2B technology decisioning platform, has released a report called "2022 B2B Disconnect: The Age of the Self-Serve Buyer," which found that virtually 100% of technology buyers expect to find user feedback, specs, pricing, and product demos without having to engage a salesperson. As a result, TrustRadius has added more vetted, comprehensive product information beyond written user reviews to over 28,000 product pages, including pricing, interactive demos, product videos, us...

Account Based Data

Business Wire | May 17, 2023

HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced new additions to its annual INBOUND conference taking place September 5-8 in Boston, Massachusetts. INBOUND is the premier conference that brings together business, marketing, and sales leaders to network, learn, and grow. This year, HubSpot is excited to bring an all-star lineup of industry-spanning icons, marketing and sales leaders, wellness experts, and acclaimed authors to INBOUND&rsquo...