Chief Nation

chiefnation.com

We manage a number of cross-industry brands through our B2B marketing consultancy including; CEO.digital (thought leadership portal); Chief Wine Officer, Chief Golf Officer, Chief Gin Officer (VIP networking experiences) and our Nation Decision-Maker Communities including; Finance Nation, Retail Nation, Mobile Nation, Media Nation, Gaming Nation, Social Nation, Risk Nation, etc.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

Core ABM

MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH

GlobeNewswire | January 25, 2024

news image

Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — are essential to the growth and profitability of B2B marketers across every industry and geographic sector. Marketing is largely responsible for driving this business process, yet nearly two-thirds of lead gen and engagement strategies are underperforming. A new Chief Marketing Officer (CMO) Council report, produced in collaboration with...

Read More

Core ABM, Account Based Execution

INFLU2 PRESENTS A NEW APPROACH TO B2B SALES AND MARKETING

Influ2 | December 14, 2022

news image

Influ2, the first person-based advertising (PBA) platform today released “Beyond Alignment: A New Approach to Sales and Marketing for B2B,” a webinar addressing how organizations need to prepare for an economic downturn. The webinar, led by Dmitri Lisitski, CEO and co-founder of Influ2, and featuring Malachi Threadgill, principal analyst of account-based marketing (ABM) at Forrester, a leading global research and advisory firm, also discusses how businesses can structure their approa...

Read More

Core ABM, ABM Accounts

FULL CIRCLE INSIGHTS PARTNERS WITH BOMBORA TO HELP ABM USERS

Full Circle Insights, Bombora | January 25, 2023

news image

On January 24, 2023, Full Circle Insights, a provider of marketing and sales performance evaluation solutions that enable B2B marketers to enhance their marketing mix and generate more revenue, and Bombora, the leading provider of B2B intent data solutions, announced an integration that enables Full Circle ABM users to utilize the power of intent data to detect and track accounts from the identified stage of account activation to closed-won deals. The integration with Bombora en...

Read More

Account Based Data

FORRESTER’S CANADA 2023 CUSTOMER EXPERIENCE INDEX: BRANDS’ CX QUALITY REACHES ITS LOWEST POINT SINCE 2016

Business Wire | June 21, 2023

news image

Forrester’s (Nasdaq: FORR) Canada Customer Experience Index Rankings (CX Index™) reveal that the average CX quality among Canadian brands fell for an unprecedented second year in a row as brands struggled to deliver on customer needs. Average CX scores fell in six of the nine industries surveyed, including luxury and mass market automakers, multichannel banks, credit card issuers, investment firms, and utilities. Additionally, 21% of brands saw significant drops in CX quality i...

Read More
news image

Core ABM

MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH

GlobeNewswire | January 25, 2024

Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — are essential to the growth and profitability of B2B marketers across every industry and geographic sector. Marketing is largely responsible for driving this business process, yet nearly two-thirds of lead gen and engagement strategies are underperforming. A new Chief Marketing Officer (CMO) Council report, produced in collaboration with...

Read More
news image

Core ABM, Account Based Execution

INFLU2 PRESENTS A NEW APPROACH TO B2B SALES AND MARKETING

Influ2 | December 14, 2022

Influ2, the first person-based advertising (PBA) platform today released “Beyond Alignment: A New Approach to Sales and Marketing for B2B,” a webinar addressing how organizations need to prepare for an economic downturn. The webinar, led by Dmitri Lisitski, CEO and co-founder of Influ2, and featuring Malachi Threadgill, principal analyst of account-based marketing (ABM) at Forrester, a leading global research and advisory firm, also discusses how businesses can structure their approa...

Read More
news image

Core ABM, ABM Accounts

FULL CIRCLE INSIGHTS PARTNERS WITH BOMBORA TO HELP ABM USERS

Full Circle Insights, Bombora | January 25, 2023

On January 24, 2023, Full Circle Insights, a provider of marketing and sales performance evaluation solutions that enable B2B marketers to enhance their marketing mix and generate more revenue, and Bombora, the leading provider of B2B intent data solutions, announced an integration that enables Full Circle ABM users to utilize the power of intent data to detect and track accounts from the identified stage of account activation to closed-won deals. The integration with Bombora en...

Read More
news image

Account Based Data

FORRESTER’S CANADA 2023 CUSTOMER EXPERIENCE INDEX: BRANDS’ CX QUALITY REACHES ITS LOWEST POINT SINCE 2016

Business Wire | June 21, 2023

Forrester’s (Nasdaq: FORR) Canada Customer Experience Index Rankings (CX Index™) reveal that the average CX quality among Canadian brands fell for an unprecedented second year in a row as brands struggled to deliver on customer needs. Average CX scores fell in six of the nine industries surveyed, including luxury and mass market automakers, multichannel banks, credit card issuers, investment firms, and utilities. Additionally, 21% of brands saw significant drops in CX quality i...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us