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ABM Accounts, Buyer Intent Data

GlobeNewswire | July 24, 2023

Today, the Business Intelligence Group named the Anteriad Marketing Cloud Product of the Year in the 2023 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. This is the second year in a row that Anteriad Marketing Cloud has won this prestigious award. Anteriad Marketing Cloud is a full-funnel B2B marketing...

Programmatic ABM

ReportsnReports | February 24, 2021

The report forecasted that the global Account-Based Direct Mail Software market might grow in 2021 at a higher CAGR of from 2021 to 2026. The impact of COVID-19 has made the market grow sluggishly. Since its outbreak in December 2019, the COVID-19 virus has spread to many countries. It caused massive losses of lives and the economy. The global manufacturing, tourism, and financial markets are also hit hard. While the online market increased. The market research includes historical...

Account Management

HG Insights | July 25, 2022

HG Insights®, the global leader in market intelligence for technology vendors, has updated its flagship Platform. Platform 2.0 better delivers the actionable insights business leaders need to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence. According to recent McKinsey & Company research, companies using data-driven B2B sales-growth engines report above-market growth and EBITDA increases between 15 to 25 percent.1 Eve...

ABM Accounts

Conversica | November 10, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today announced new Conversational Account-Based Marketing (ABM) capabilities available through its AI Assistants. Conversica’s Conversational ABM solution combines the value of personalized human dialog with the prompt, persistent, and consistent engagement of Conversational AI, enabling sales and marketing teams to execute at scale w...