CommCreative

Madison Logic | March 03, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

RolloWorks | April 16, 2020

Packages for the RollWorks Account-Based Platform start at $975 per month to offer accessibility and flexibility for all marketing and sales teams. The four packages - Starter, Standard, Professional and Ultimate - gi...

CORE ABM

Demandbase | April 25, 2022

On April 20, Demandbase announced the results of the Total Economic Impact Study that it commissioned Forrester Consulting to conduct. The study aimed to help enterprise organizations to understand the business benefits, costs, and potential return on investment by using Demandbase ABX and Advertising Clouds. The analysis was based on a $200 million, 650- employee organization. Through the study, it was found that Demandbase delivered an ROI as high as 367% in three years with a n...

ACCOUNT BASED ADVERTISING

Metadata | July 14, 2021

Metadata.io, the first demand generation platform for B2B marketers, today revealed its position as the top in the latest G2 Summer 2021 Account Based Advertising Grid Report. G2 consumers evaluate products in the Leader quadrant highly, and they have a significant Market Presence based on market share, seller size, and social effect. Metadata has regularly ranked high in G2 Reports over the last three years. The scores are based on actual customer input and cover the following fa...