Converge

Fully integrated and data fluent marketing partner, leveraging curated media and eCommerce strategies to drive customer acquisition. - Delivering measurable performance; integrating paid search, paid social, and programmatic with innovative print and TV to drive higher ROI. - An inquisitive and focus approach to understanding our clients, their sales, and marketing operations.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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MRP TO SHOWCASE THE CONVERGENCE OF PREDICTIVE ANALYTICS AND ACCOUNT-BASED MARKETING AT 2018 B2B MARKETING EXCHANGE

prnewswire | February 06, 2018

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PHILADELPHIA, Feb. 6, 2018 /PRNewswire/ -- MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how predictive analytics can drive highly targeted, personalized account-based marketing programs to the total addressable market at the 2018 B2B Marketing Exchange on February 21 in Scottsdale, Ariz. "MRP is proud to be part of such an influential conference as the B2B Marketing Exchange," said Kevin...

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GFK, BRANDTOTAL WILL ILLUMINATE WORLD OF DARK MARKETING AT IA CONVERGE EVENT

GfK | December 05, 2019

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Social media metrics have come a long way but the truth is that organic (non-sponsored) content accounts for just one-fifth of social marketing today. In a joint presentation at the Insights Association’s Converge conference, GfK and BrandTotal will shed light on the world of “dark marketing,” showing how brands are targeting specific consumer segments with content and campaigns that are not publicly visible. The partners will define dark marketing’s implications for bran...

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WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

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Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

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DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

Read More
news image

MRP TO SHOWCASE THE CONVERGENCE OF PREDICTIVE ANALYTICS AND ACCOUNT-BASED MARKETING AT 2018 B2B MARKETING EXCHANGE

prnewswire | February 06, 2018

PHILADELPHIA, Feb. 6, 2018 /PRNewswire/ -- MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how predictive analytics can drive highly targeted, personalized account-based marketing programs to the total addressable market at the 2018 B2B Marketing Exchange on February 21 in Scottsdale, Ariz. "MRP is proud to be part of such an influential conference as the B2B Marketing Exchange," said Kevin...

Read More
news image

GFK, BRANDTOTAL WILL ILLUMINATE WORLD OF DARK MARKETING AT IA CONVERGE EVENT

GfK | December 05, 2019

Social media metrics have come a long way but the truth is that organic (non-sponsored) content accounts for just one-fifth of social marketing today. In a joint presentation at the Insights Association’s Converge conference, GfK and BrandTotal will shed light on the world of “dark marketing,” showing how brands are targeting specific consumer segments with content and campaigns that are not publicly visible. The partners will define dark marketing’s implications for bran...

Read More
news image

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More
news image

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

Read More