Cremarc

Dun & Bradstreet | June 16, 2020

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics. "B2B marketers are increasingly being asked to do more with less so they are turning to ...

CORE ABM

5W Public Relations | January 11, 2022

Ronn Torossian, CEO of 5WPR predicts leading 2022 B2B trends. Torossian says it's safe to assume that most of the marketing approaches that B2B companies adopted throughout the pandemic are going to continue to influence campaign measurements. While those companies must adjust for any changing circumstances and adapt their strategies, things aren't going to go back to the way they were before the pandemic. Tech Stacks One of the bigges...

ZoomInfo, Chorus.ai | July 17, 2021

ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...

CORE ABM

NetLine Corporation | July 12, 2021

NetLine Corporation, the world's leading provider of first-party sourced buyer-level intent data, today announced the launch of its Lead Management Platform, a SaaS solution that provides B2B marketers with centralised lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities through a single, easy-to-use and self-service interface. Until now, NetLine's Lead Management Platform was only available to a select group of tier 1 ...