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Metadata | February 07, 2022
On February 2, Metadata.io announced that they had received two new patents from The United States Patent and Trademark Office (USPTO) for their marketing technology that automates mundane but critical B2B marketing tasks. Metadata.io is the first demand generation platform for B2B marketers. It helps B2B marketers build highly targeted audiences across different channels. The platform launched a high volume of campaign experiments and optimizes the ones that drive efficient reven...
RollWorks | April 07, 2020
RollWorks becomes a LaunchPoint Accelerate partner that will enhance data and machine learning capabilities for ABM. Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract...
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ZoomInfo, Bombora | June 18, 2022
ZoomInfo Technologies LLC (“ZoomInfo”) and Bombora, Inc. (“Bombora”) today announced that they entered a confidential agreement settling a lawsuit pending in the Supreme Court of the State of New York, County of New York, under the caption ZoomInfo Technologies LLC v. Bombora, Inc., Index. No. 652431/2020. The case concerned a years-long revenue sharing agreement between the parties, which terminated in early 2020, and various privacy-related claims. Terms of the settleme...
CORE ABM
Adroit Market Research | April 27, 2021
The most recent Account-Based Marketing Market gives a careful outline of the market. The Account-Based Marketing Market distinguishes industry patterns, decides brand mindfulness and impact, gives industry experiences, and gives serious insight. This market report directs an evaluation of the development rate and market worth of the business dependent on market elements and development drivers. Given this data, the market is fragmented into different classifications, addressing the biggest piec...
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