customedialabs

ACCOUNT-BASED DATA

Mediafly, InsightSquared | January 28, 2022

Mediafly, a sales enablement and content management platform, completed its acquisition of revenue intelligence solution InsightSquared to help power its Revenue360 revenue intelligence solution. Revenue360 is designed to provide an insights-driven sales system that captures and analyzes data at every buyer touchpoint to help accurately forecast, coach and make prescriptive recommendations for the next best sales action. The combined Mediafly and InsightSquared solution will launc...

ACCOUNT-BASED DATA

ZoomInfo | December 21, 2021

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that it has earned the top spot on a company record-tying 27 grids in G2’s Winter 2022 Grid Reports. This is the second time ZoomInfo has placed No. 1 in 27 categories. The company has led 18 different grids for at least six consecutive quarters, including the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture, Lead Intelligence,...

MDR | March 12, 2020

Building on its recent launch of MDR ConnectED Cloud, MDR, a division of Dun & Bradstreet, today announced the MDR ConnectED Reach platform, its next generation digital marketing campaign deployment tool. Now available to early adopters, MDR ConnectED Reach aligns the company’s trusted data with innovative and modern services and tools for managing and creating successful email, social media and digital marketing campaigns. MDR’s ConnectED Cloud, announced December 2019, i...

CORE ABM

MRP, KX | May 26, 2021

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...