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Targeted Account Strategy

Linkedin | January 18, 2021

The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently. One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing. Essentially, ABM is an exertion at making and s...

Account Based Data

Business Wire | June 20, 2023

Bloomreach, the world’s #1 Commerce Experience Cloud, and Contentsquare, the global leader in digital experience analytics, today announced a partnership that will empower marketers to build impactful campaigns driven by a 360-degree view of data and deeper customer understanding. The two-way data integration will combine Contentsquare’s unique digital customer experience insights with the unified customer profiles in Bloomreach Engagement. It will also add customer segment and...

ABM Accounts

Outreach | August 04, 2021

Outreach, the fastest-growing provider of sales analytics and engagement platforms, announced today the appointment of Melton Littlepage as chief marketing officer. Littlepage now manages the worldwide marketing strategy team, which includes product, brand, demand generation, communications, and technology alliances, in order to push business and extend Outreach's category leadership. Littlepage is a seasoned software marketing manager with a solid track record of driving busi...

Buyer Intent Data

Folloze | March 02, 2023

Folloze, the pioneer of the no-code B2B Buyer Experience Platform (BX 3.0), has recently unveiled Folloze AI, a content recommendation and buyer insight engine. Folloze AI has been developed to provide buyers with the most appropriate and captivating real-time content while simultaneously generating first-party intent data. Folloze's latest release, powered by ChatGPT, offers marketers a powerful AI solution that drives revenue and accelerates pipeline growth by creating imp...