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GARTNER NAMES CONTENT MARKETING LEADERS, APPSFLYER NAMES SVP AND OTHER NEWS

Gartner | April 03, 2020

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Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative p...

Read More

ABM ACCOUNTS

MRP MEDIA NOTIFY: ABM VISIONARIES TO REVEAL MARKETERS' WINNING ABM STRATEGIES

MRP, KX | July 27, 2021

news image

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

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CONTENT CONSUMPTION DATA SHOWS INCREASED CONSUMPTION OF B2B MARKETING CONTENT DURING COVID-19

PathFactory | July 17, 2020

news image

New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report called Content Engagement Report: How COVID-19 changed B2B content consumption in 2020....

Read More

ABM ACCOUNTS

B2B DATA PLATFORM OCEAN.IO RAISES $7M TO HELP ENTERPRISES SELL MORE

Ocean.io | January 17, 2022

news image

Copenhagen-based Ocean.io, a martech startup that leverages AI to help enterprises find the right business targets, today announced it has raised $7 million from Peak Investments and existing investors. The company plans to use the capital to build strong thought leadership and expand its presence in existing and new markets. Today, almost all organizations – 92% as per Salesforce’s estimates – looking to sell products/services to other enterprises leverage accou...

Read More
news image

GARTNER NAMES CONTENT MARKETING LEADERS, APPSFLYER NAMES SVP AND OTHER NEWS

Gartner | April 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative p...

Read More
news image

ABM ACCOUNTS

MRP MEDIA NOTIFY: ABM VISIONARIES TO REVEAL MARKETERS' WINNING ABM STRATEGIES

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

Read More
news image

CONTENT CONSUMPTION DATA SHOWS INCREASED CONSUMPTION OF B2B MARKETING CONTENT DURING COVID-19

PathFactory | July 17, 2020

New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report called Content Engagement Report: How COVID-19 changed B2B content consumption in 2020....

Read More
news image

ABM ACCOUNTS

B2B DATA PLATFORM OCEAN.IO RAISES $7M TO HELP ENTERPRISES SELL MORE

Ocean.io | January 17, 2022

Copenhagen-based Ocean.io, a martech startup that leverages AI to help enterprises find the right business targets, today announced it has raised $7 million from Peak Investments and existing investors. The company plans to use the capital to build strong thought leadership and expand its presence in existing and new markets. Today, almost all organizations – 92% as per Salesforce’s estimates – looking to sell products/services to other enterprises leverage accou...

Read More