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TARGETED ACCOUNT STRATEGY

TRUE INFLUENCE SUMMIT ADDRESS HOW DIGITAL DEMAND GENERATION BECOMES REVENUE MACHINE IN 2021

True Influence | January 21, 2021

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True Influence, the technology head of intent-based sales and marketing solutions, is holding its debut 2021 True Influence Summit – Accelerating Revenue in Uncertain Times this week. This virtual Summit will address how digital demand generation turns into a revenue machine in 2021. As organizations battle to explore through information overload, it's basic to break the cycle. True Influence is uniting the absolute best personalities in the technology business to talk a...

Read More

BUYER INTENT DATA

SALESBOXAI PARTNERS WITH LEADSIFT TO ENABLE THE B2B REVENUE WATERFALL & ACCELERATE SALES

SalesboxAI, LeadSift | June 07, 2022

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SalesboxAI, a Conversational ABM platform, has partnered with LeadSift, a leading buyer intent data platform, to make it easy for customers to fuel their AI-powered revenue engine with high-intent opportunities along with their buying committee members. The strategic partnership enables B2B revenue teams to detect high-intent buying groups for acquisition, retention, cross-sell, and upsell opportunities and engage in account-centric conversations using AI Assistants. ...

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IBM LAUNCHED AI-ENABLED SOCIAL TARGETING SOLUTION WITH INFLUENTIALS TO HELP BRANDS IDENTIFY FITTING INFLUENCERS

IBM | July 31, 2020

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IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Read More

ABM ACCOUNTS

ZOOMINFO AND BOMBORA SETTLE LAWSUIT

ZoomInfo, Bombora | June 18, 2022

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ZoomInfo Technologies LLC (“ZoomInfo”) and Bombora, Inc. (“Bombora”) today announced that they entered a confidential agreement settling a lawsuit pending in the Supreme Court of the State of New York, County of New York, under the caption ZoomInfo Technologies LLC v. Bombora, Inc., Index. No. 652431/2020. The case concerned a years-long revenue sharing agreement between the parties, which terminated in early 2020, and various privacy-related claims. Terms of the settleme...

Read More
news image

TARGETED ACCOUNT STRATEGY

TRUE INFLUENCE SUMMIT ADDRESS HOW DIGITAL DEMAND GENERATION BECOMES REVENUE MACHINE IN 2021

True Influence | January 21, 2021

True Influence, the technology head of intent-based sales and marketing solutions, is holding its debut 2021 True Influence Summit – Accelerating Revenue in Uncertain Times this week. This virtual Summit will address how digital demand generation turns into a revenue machine in 2021. As organizations battle to explore through information overload, it's basic to break the cycle. True Influence is uniting the absolute best personalities in the technology business to talk a...

Read More
news image

BUYER INTENT DATA

SALESBOXAI PARTNERS WITH LEADSIFT TO ENABLE THE B2B REVENUE WATERFALL & ACCELERATE SALES

SalesboxAI, LeadSift | June 07, 2022

SalesboxAI, a Conversational ABM platform, has partnered with LeadSift, a leading buyer intent data platform, to make it easy for customers to fuel their AI-powered revenue engine with high-intent opportunities along with their buying committee members. The strategic partnership enables B2B revenue teams to detect high-intent buying groups for acquisition, retention, cross-sell, and upsell opportunities and engage in account-centric conversations using AI Assistants. ...

Read More
news image

IBM LAUNCHED AI-ENABLED SOCIAL TARGETING SOLUTION WITH INFLUENTIALS TO HELP BRANDS IDENTIFY FITTING INFLUENCERS

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Read More
news image

ABM ACCOUNTS

ZOOMINFO AND BOMBORA SETTLE LAWSUIT

ZoomInfo, Bombora | June 18, 2022

ZoomInfo Technologies LLC (“ZoomInfo”) and Bombora, Inc. (“Bombora”) today announced that they entered a confidential agreement settling a lawsuit pending in the Supreme Court of the State of New York, County of New York, under the caption ZoomInfo Technologies LLC v. Bombora, Inc., Index. No. 652431/2020. The case concerned a years-long revenue sharing agreement between the parties, which terminated in early 2020, and various privacy-related claims. Terms of the settleme...

Read More