Demand InfoTech

ABM ACCOUNTS

Demandbase | June 02, 2022

On June 1, Demandbase, the Smarter GTM Company for B2B brands, announced that it was named a Leader among account-based marketing (ABM) platforms on the SPARK Matrix for ABM platforms. Quadrant Knowledge Solutions (QKS) established the SPARK Matrix. It ranks leading ABM vendors creating global impact. Demandbase has been recognized for the second consecutive year in this category. It has been on the top of the technology leaders list because of its high customer impact and technol...

ACCOUNT BASED DATA

Creatio | November 02, 2022

Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom, has been recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms (MAP) report for its product Marketing Creatio. Creatio ranks third in New Customer Acquisition, Account-Based Marketing, and Customer Retention/Upsell Use Cases within the report amongst 12 MAP vendors. This Critical Capabilities report is the companion of Magic Qua...

CORE ABM

ChatFunnels, Boston Consulting Group | May 03, 2021

The main discussion marketing streamlining organization ChatFunnels invited featured expert Boston Consulting Group (BCG) chief Scott Rhodes to talk at their spring 2021 Demand Gen Summit, which was hung on Wednesday, April 28th, 2021. Scott was joined by industry illuminator Dave Elkington, author of XANT, to talk about Account-Based Engagement, the up-and-coming generation of client commitment, and marketing. Scott Rhodes is an industry chief with 20+ long periods of involvement...

ACCOUNT BASED DATA

RollWorks, Drift | April 27, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced it has partnered with Drift, the Conversation Cloud Company, to help B2B marketers improve engagement, sales velocity, and customer support. The integration leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalized chat experiences in real time. "Drift's conversational messaging software helps marketing and sales teams easil...