Demand InfoTech

Core ABM

ZoomInfo | November 06, 2020

ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market...

Buyer Intent Data

EIN News | May 31, 2023

Bombora, the leading provider of B2B Intent data solutions, has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. “Bombora’s current offering features some of the strongest buying cycle analysis in the industry, outstanding accuracy, and a differentiated means of capturing B2B intent,” according to the Forrester report. “Its Company Surge methodology has become the de facto industry standard for noise filtering, and its...

Account Based Data

Modus | July 11, 2022

Modus, a content distribution and sales enablement platform, released new content enablement and buyer engagement capabilities to help sellers better prepare for and engage with customers and prospects. Modus leveraged user insights to enhance the platform with key features that include: Artificial intelligence that allows users to mark their favorite and most-used content with smart ribbons; A presentation builder Read More

Account Based Data

RollWorks, Drift | April 27, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced it has partnered with Drift, the Conversation Cloud Company, to help B2B marketers improve engagement, sales velocity, and customer support. The integration leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalized chat experiences in real time. "Drift's conversational messaging software helps marketing and sales teams easil...