Demandbase

DEMANDBASE | September 10, 2015

Demandbase has acquired Seattle-based WhoToo, a behavioral data platform focused on B2B marketing, for an unidentified sum, the company disclosed Thursday. Underscoring the deal was Demandbase’s desire to beef up its behavioral marketing data set and hook into clients’ existing data-management platforms. “This isn’t just data for data’s sake,” noted Chris Golec, CEO of Demandbase: “We’re working closely with the WhoToo team to very quickly bring ou...

DEMANDBASE | November 11, 2015

Demandbase, a retargeting platform for B2B marketers, has launched a B2B data cloud and "Job Function Targeting," the ability to target jobs within specific accounts. Peter Isaacson, Demandbase CMO, said the company’s secret sauce has been mapping IP addresses to companies in an account-centric way. The new cloud tech, he said, is an aggregation of data and technology that takes what Demandbase has always offered and combines it with the more individual or user-centric data...

cmswire | March 22, 2016

San Francisco-based Demandbase said its partnership with Integrate will provide “high value” leads for its account-based advertising solution. Scottsdale, Ariz.-based Integrate's demand generation software connects with marketing automation systems like Oracle Eloqua, Marketo and Pardot. The partnership combines Demandbase’s targeted accounts via web data with Integrate’s demand generation software to better target sales opportunities. Demandbase’s account-based...

prnewswire | July 15, 2015

SAN FRANCISCO, July 15, 2015 /PRNewswire Demandbase, the leader in account-based marketing, announced today that the company has raised $30 million in growth equity financing in a round led by Sageview Capital. The financing round includes participation from existing investors Adobe Systems, Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Salesforce.com Ventures, Scale Venture Partners and Sigma West, and brings Demandbase's total funding to more than $90 million. With this...