Demodia - Demand Generation

Account Based Data

Bidtellect, Bombora | January 20, 2023

Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct user...

ABM Accounts

Business Wire | May 24, 2023

Seismic, the global leader in enablement, today announced it has appointed Paige O’Neill as Chief Marketing Officer. Paige will lead all marketing functions including corporate, product, field, partner, and customer marketing. She will focus on elevating Seismic’s efforts across the full customer journey and driving closer alignment across marketing, go-to-market, product, and engineering teams. Before joining Seismic, Paige served as chief marketing officer (CMO) at...

Core ABM

ZoomInfo | April 07, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that it has earned the top spot on 25 grids in G2’s Spring 2022 Grid® Reports. ZoomInfo continued its streak of market leadership, collecting at least 25 No. 1 rankings in each of the last five Grid Reports, including the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture, Lead Intelligence, and Marketing Account Intelligence...

Core ABM

Momentum | July 05, 2021

The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...