Digital Current

ACCOUNT-BASED DATA

6sense, Slintel | October 06, 2021

6sense, the market leading account engagement platform, today announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Following the company's recent acquisition of Fortella and 114% year-over-year revenue growth, the acquisition of Slintel reaffirms 6sense's commitment to leading the RevTech RevolutionTM by providing the foundational data sales and marketing teams need to achieve predic...

ACCOUNT-BASED EXECUTION

Jabmo | April 29, 2022

Jabmo, an ABM solutions provider in the domains of life sciences, manufacturing, and healthcare, has introduced dynamic intent scoring to its omnichannel ABM platform. This new scoring system assigns a numerical buying intent score from 0 to 100 to each key account. This score is based on first-party engagement data from website activity and marketing interactions. This analysis can be customized with specific criteria, surfacing insights that help B2B marketing and sales representatives select ...

CORE ABM

ZoomInfo | September 16, 2021

ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, today announced that it has retained its No. 1 spot on 26 grids in G2’s Fall 2021 Grid Reports. This marks the third consecutive quarter that ZoomInfo has earned at least 26 best-in-class placements. The company has led 18 different grids for at least five consecutive quarters, including four-way sweeps of the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intellig...

TARGETED ACCOUNT STRATEGY

MRP Prelytix | January 20, 2021

For the undertaking, the most tireless obstruction to conveying a venture class customer experience in B2B has been the absence of a solitary wellspring of truth for customer insights. A trademark quality of the venture association is its broadening, with conflicting data spread across a wide scope of uses. This presents an enormous data management issue in itself in light of the fact that as the organization scales, so does the assortment of marketing technologies and the quantity of individual...