Direct Marketing Partners

Account Based Analytics

Integrate | March 25, 2021

In today's increasingly buyer-driven digital age, Integrate, the pioneer in Precision Demand Marketing (PDM) for B2B, announced the launch of its Demand Accelerations Platform (DAP). Integrate's DRP delivers a flexible approach for growth and corporate organizations, which supports omnichannel demand policies, orchestrates smart customer and account journeys, converts more leads and accounts into revenues, and demonstrates investment marketing returns. The past year was a ...

ABM Accounts

Demandbase, InsideView, DemandMatrix | May 06, 2021

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...

Account Based Execution

TrustRadius, Demandbase | March 30, 2022

On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustR...

Account Based Data, Targeted Account Strategy

Business Wire | July 19, 2023

UserTesting, a leader in experience research and insights, today announced a joint integration with Contentsquare, a global leader in digital experience analytics. This partnership empowers organizations to unlock more customer experience insights across digital properties, enabling them to more effectively transform and customize digital experiences for their target audiences. According to a recent study by Gartner1, 89 percent of boards agree that they are in a postdigital wor...