Direct Sales Force

CORE ABM

Nexa Receptionist Holdings, SearchKings | August 03, 2021

Nexa Receptionists Holdings LLC, the leading provider of tech-enabled business services for companies of all sizes across the US, and SearchKings, one of the fastest-growing digital advertising agencies for small- to mid-sized businesses in North America, announced today a partnership to help clients in the home services, healthcare, legal, real estate and retail & eCommerce industries scale their revenue. The comprehensive solution starts with top-tier digital advertising to generate leads ...

ACCOUNT-BASED EXECUTION

Jabmo | April 29, 2022

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform. The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketin...

CORE ABM

Madison Logic | December 22, 2021

On December 21, Madison Logic (ML), a global ABM platform, announced that it was named a Leader in Marketing Account Intelligence by G2. ML has earned this title for the third consecutive quarter. Additionally, Madison Logic’s ML Platform was recognized as an Enterprise High Performer in the G2 2022 Winter Reports, proving its supremacy. G2’s standard for Marketing Account Intelligence software is determined by the software’s ability to compile insightful prospec...

Social Media Today | January 14, 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...