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Core ABM
Magnolia Communications | September 16, 2022
Magnolia Communications, an award-winning full-service B2B demand generation agency, today announced the addition of account-based marketing (ABM) to its range of digital marketing services. ABM offers clients a new approach to generating qualified leads that increase the volume and velocity of sales. Magnolia Communications has designed its ABM program to help redefine the sales and marketing relationship within its clients’ organizations. A tailor-made playbook and 360-deg...
Accenture | August 17, 2020
Accenture (NYSE: ACN) has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive which helps brands meet the ever-increasing pace of digital and commerce channel activation will complement Accenture’s existing content, digital marketing, media and commerce service offerings. CreativeDrive’s client roster includes ...
Core ABM, Account Based Data
PR Newswire | August 04, 2023
As digital adoption and economic uncertainty continue to grow in 2023, the importance of account-based marketing (ABM) to drive personalized customer experience is soaring. From the booming digital transformation sector to global events shaping consumer behavior, ABM is helping to improve the CXM experience, target key accounts, and go beyond speaking to the decision maker. To assist organizations in selecting the best ABM strategy and creating better alignment between the sales and market...
Account Based Data, Buyer Intent Data
EIN News | May 19, 2023
Ad-tech veteran Mark Connon has become the first president of Bombora, the leading provider of B2B Intent data solutions, the company announced today. Connon takes the helm as Bombora builds on its position as the leader in B2B Intent Data. Connon was Chief Operating Officer at TapAd when Experian acquired that company in 2020 — becoming TapAd's General Manager and EVP of Product and Marketing for Experian Marketing Services. As the former SVP, Global Chief Mobile and ...
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