Droga5

Targeted Account Strategy

PR Newswire | April 25, 2023

Account-based marketing platform RollWorks, a division of NextRoll, today announced new research from B2B sellers and marketers that reveals what's really needed when it comes to B2B revenue generation, including the importance of the lead as part of a broader fit-focused, multi-signal approach. "We'll believe the lead is dead when sales does," said Jodi Cerretani, VP of marketing at RollWorks. "Despite marketing slogans from those seeking to bury the lead...

ABM Accounts

Janek Performance Group | May 08, 2023

Janek Performance Group, a leading sales performance company, today announced it is exhibiting at the Gartner CSO & Sales Leader Conference 2023, which will be held May 16 & 17, 2023, at Caesars Palace in Las Vegas, NV. As an exhibitor of the Gartner CSO & Sales Leader Conference 2023, Janek Performance Group will showcase its innovative range of sales enablement solutions that empower sales organizations and their teams to operate more effectively. Attendees can vis...

Account Based Data

Archer Awards, TechTarget | September 20, 2022

TechTarget, Inc. TTGT, the global leader in B2B technology purchase intent data and marketing services, recognized exceptional technology marketing and sales leaders across Asia Pacific (APAC) in its 2022 Archer Awards. All the award recipients are running innovative digital marketing and sales programs across the region, all fueled by intent data. "Even at a time when some face-to-face activities have re-entered the marketing mix, these companies...

ABM Accounts

GlobeNewswire | January 09, 2024

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced its status as a market testing grantee for Google’s Privacy Sandbox initiative. This initiative represents a groundbreaking shift in online advertising, replacing traditional third-party cookies with innovative solutions prioritizing privacy among Google Chrome users. As a trusted tester and collaborator, NextRoll will play a crucial rol...