Elite SEM

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Stensul | June 24, 2020

Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution. The integration is designed to help users send email campaigns through Stensul’s platform to Workfront for peer review, allowing users to edit their content based on Workfront’s feedback. The two platforms aim to create a seamless joint editing and feedback process that transforms digital content cre...

VanillaSoft | July 09, 2020

VanillaSoft, a sales engagement technology company, has appointed CMO Darryl Praill as Chief Revenue Officer. Praill joined VanillaSoft as CMO in 2017, and successfully increased VanillaSoft’s profile in the sales technology space and among industry influencers worldwide. In addition to Praill’s vast marketing experience, he also has an extensive background in sales and business development, making it a logical step for him to transition to the role of Chief Revenue Officer....

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Affinity | July 01, 2022

Affinity, a relationship intelligence platform for dealmakers, has hired Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design from Robinhood and Showpad. Deno has over 15 years of SaaS experience, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity's velocity sales organization and will continue to execute strategy in the venture capital, investment banking, and private equity sectors, as well as inves...