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ACCOUNT BASED ANALYTICS

Mitto | December 07, 2021

Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Experience survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of the relationship between a company's omnichannel maturity and customer experience outcomes, the results point to how a complete and unified omnichannel strategy enables customer support and marketing teams to deliver impactful business results. Read More

Bombora | May 19, 2020

Bombora’s Company Surge data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. This partnership with 6sense gives B2B sales and marketing teams a l...

CORE ABM

MRP | February 16, 2022

MRP, the only enterprise-class predictive account-based sales and marketing platform, is the title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference that will be held February 28 through March 2 in Scottsdale, Arizona. MRP is set to provide a variety of thought-provoking insights, resources, and tools at this conference. It will also provide in-depth strategic advice and previews of MRP’s advancement in ABM innovation. “B2B leaders recognize t...

BUYER INTENT DATA

LeadSift, IDG Communications | December 24, 2021

IDG Communications, Inc.—the global leader in technology media, data, and marketing services—announces the acquisition of LeadSift, a Canadian-based B2B sales and marketing intelligence platform. The acquisition provides another level of actionable intent data for technology marketers looking to identify the right leads for scaling their revenue. LeadSift uses proprietary artificial intelligence and data mining technologies to extract actionable insights for B2B market...