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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Execution
TrustRadius, Demandbase | March 30, 2022
On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius.
"We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustR...
Accenture | July 03, 2020
Financial details of the acquisition were not disclosed. The deal adds account-based marketing, customer advocacy, sales enablement and marketing automation to Accenture’s current offerings. Accenture’s acquisition of Yesler follows its purchase of Ideoclick earlier this year, a cloud based e-commerce optimisation software that sells on Amazon. Yesler is based in Seattle with over 400 employees worldwide, including offices in Philadelphia, London, Toronto, Singapore, Port...
MeritB2B, True Influence | December 01, 2021
MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, today announced the strategic acquisition of True Influence, an industry leader in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. The combination creates a powerful and unique B2B enterprise marketing technology solution, bringing together the data, analytics and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and de...
Bombora | May 05, 2020
StackAdapt Teams Up With Bombora To Enhance Audience Solutions Offering.
The partnership intends to expand targeting options for StackAdapt’s Audience Solutions in the B2B space.
Account Based Data
ABM Accounts, Targeted Account Strategy
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