ENGAGIO

ENGAGIO | November 25, 2015

Jon Miller is CEO and co-founder of Engagio, a company that offers account-based marketing for businesses. He's also a co-founder of marketing automation company Marketo. I invited Jon to Marketing Smarts to talk about account-based marketing ("ABM") and how it can help you to achieve better results by targeting your marketing communication and outreach to the right accounts. Here are some highlights from my conversation with Jon: Account-based marketing is more in line with how yo...

ENGAGIO | May 06, 2016

Account-based marketing is one of the biggest buzzwords in B2B marketing today, but Engagio is looking to take account-based thinking beyond marketing with its new PlayMaker solution....

ENGAGIO | May 05, 2016

Engagio, the B2B marketing platform built by Marketo founder Jon Miller, is about a year old and performing well. The company has 36 clients and is operating at $675,000 in recurring annual revenue....

ENGAGIO | June 18, 2016

Marketers need to think differently to be successful with account based marketing (ABM). That can be a challenge. We’re used to casting a wide net, generating leads, and then passing them on to sales....