Enigma Marketing Services

TARGETED ACCOUNT STRATEGY

Hushly, GTM Partners | October 12, 2022

Hushly, the all-in-one marketing platform for B2B buyer experience and conversions looked to a new type of analyst firm called GTM Partners, for a third party validation and data-driven analysis of what business problems the Hushly platform is solving and how well it delivers on those promises. “Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says ...

BUYER INTENT DATA

RollWorks | December 02, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today unveiled the open beta of RollWorks Keyword Intent. The company's proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritize accounts, and personalize messaging based on the content they are engaging with throughout the buying journey. When RollWorks Keyword Intent is layered with intent fro...

ACCOUNT BASED EXECUTION

Contentgine | February 21, 2022

On February 17, Contentgine unveiled its revolutionary Content Indication Platform known as ‘CIP’ to facilitate business-to-business marketing and sales teams across 120 major product categories. It is an online SaaS platform that provides access to Contentgine’s proprietary first part account intent and content insights. They allow for prioritization and expansion of target account lists, and content consumption intelligence. CIP collects one billion engagement ...

ACCOUNT BASED DATA

SugarCRM | January 17, 2023

SugarCRM, the award-winning AI-driven CRM platform provider that develops the on-premises and cloud-based CRM web application Sugar, announced that it had received an "exemplary vendor" award in Ventana Research's 2023 CXM Value Index, a prominent independent advisory organization. Ventana evaluates CXMsoftware to reflect itsrelated contribution to the value realized by a company in its Value Index. The evaluation factors considered are usability, manag...