Enigma Marketing Services

ABM ACCOUNTS

Demand Gen Report | September 07, 2021

Demand Gen Report has announced the winners of its fifth annual B2B Innovator Awards, which recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping ...

Sarbacane | September 08, 2020

Marketing technology and specifically tools that help companies leverage the internet to connect with customers in a way that is compliant with a new wave of data protection and privacy policies continues to see a lot of traction with businesses and investors. In the latest development, Sarbacane, the French company that makes the Mailify SaaS-based email and text marketing platform, along with other martech software, has raised $27 million, funding that it plans to use to continue building more...

Agent3, oneninefive | February 02, 2022

Leading global end-to-end Account-based Marketing provider Agent3 has acquired oneninefive, a successful demand generation specialist. This acquisition will significantly enhance Agent3’s ability to deliver account-centric demand generation programs to its international customers. The existing Agent3 demand generation resources combined with oneninefive make up a team of 40 consultants who will focus on the delivery of higher quality account engagement and close leads faster. ...

CORE ABM

MRP, KX | May 26, 2021

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...