EnVeritas Group

MRP | June 11, 2020

Independent Research Firm Recognizes that MRP Prelytix Best Suits Large Enterprises. MRP Prelytix is the only ABM platform designed for sales and marketing professionals that operate their programs across multip...

ACCOUNT BASED DATA

RollWorks | October 08, 2021

RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey. ABM has quickly become table stakes in B2B marketing, yet marketer...

Fight or Flight | April 28, 2020

Charlie Meredith-Hardy, David Woodward and Joe Walton have launched a b2b communications agency called Fight or Flight. Fight or Flight’s services include media relations, social media, content creation, researc...

CORE ABM

Demandbase | April 25, 2022

On April 20, Demandbase announced the results of the Total Economic Impact Study that it commissioned Forrester Consulting to conduct. The study aimed to help enterprise organizations to understand the business benefits, costs, and potential return on investment by using Demandbase ABX and Advertising Clouds. The analysis was based on a $200 million, 650- employee organization. Through the study, it was found that Demandbase delivered an ROI as high as 367% in three years with a n...