EnVeritas Group

TARGETED ACCOUNT STRATEGY

Foundry | October 28, 2022

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent. ABM is a strategy where marketing and...

ACCOUNT BASED DATA

The Manomet Current | June 14, 2021

As the industry is growing in popularity, the demand for buyer intent data tools is expected to increase dramatically. The two main factors, such as market revenue and market size, are examined to study the expanding market. With Covid-19’s high impact, companies in this industry are now highly relying on technology, which would help them sustain market position and gain enough market values. Also, B2B buyer intent data tools have been used worldwide to enhance sales convers...

ABM ACCOUNTS

Crunchbase, Alignment Growth | July 21, 2022

Crunchbase, a prospecting platform powered by best-in-class proprietary data, today announced it has secured $50 million in connection with its Series D funding. Alignment Growth led the oversubscribed round, with participation by existing Crunchbase investors including OMERS Ventures, Mayfield Fund, and Emergence. Alex Iosilevich, Partner at Alignment Growth, will also join the Crunchbase board of directors. Crunchbase's account-based prospecting software enables prospectors&...

ACCOUNT BASED EXECUTION

Demandbase | June 09, 2022

Demandbase announced the newly launched Demandbase Data (D2) Labs. D2 Labs was created to drive business data innovation and help organizations adopt Account Intelligence. Customers may now work directly with Demandbase's data professionals and data scientists to transform their incomplete, unactionable data into insights that generate money. ICPaaS and similar services offer tailored "data as a service" to assist businesses in identifying the best accounts within th...