WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
MRP | June 11, 2020
Independent Research Firm Recognizes that MRP Prelytix Best Suits Large Enterprises.
MRP Prelytix is the only ABM platform designed for sales and marketing professionals that operate their programs across multip...
ACCOUNT BASED DATA
RollWorks | October 08, 2021
RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey.
ABM has quickly become table stakes in B2B marketing, yet marketer...
Fight or Flight | April 28, 2020
Charlie Meredith-Hardy, David Woodward and Joe Walton have launched a b2b communications agency called Fight or Flight.
Fight or Flight’s services include media relations, social media, content creation, researc...
Demandbase | April 25, 2022
On April 20, Demandbase announced the results of the Total Economic Impact Study that it commissioned Forrester Consulting to conduct. The study aimed to help enterprise organizations to understand the business benefits, costs, and potential return on investment by using Demandbase ABX and Advertising Clouds. The analysis was based on a $200 million, 650- employee organization.
Through the study, it was found that Demandbase delivered an ROI as high as 367% in three years with a n...
ACCOUNT BASED ADVERTISING
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