For 50+ years, they’ve been the leader in outcome-based marketing. They enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove performance. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. In 2019, Publicis Groupe acquired Epsilon in one of the largest acquisitions in marketing history. The event puts Epsilon at the center of operations for Publicis around the world and sets the stage for Epsilon leading the industry in marketing transformation.

C-Suite On Deck

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Q&A with Jennifer Bedford, Vice President at Epsilon

Media 7 | March 30, 2021

Jennifer Bedford, Vice President at Epsilon, brings an energetic and passionate approach to all endeavors. With 20 years of experience in client solutions, Jennifer approaches each challenge innovatively. Understanding and applying a balance of both the left and right brain, Jennifer aims to bring about the optimal solution for clients. For the past 16 years, Jennifer has been engaged in all aspects of marketing solutions and the marketing life cycle. With experience in loyalty, CRM, multi-channel solutions, digital transformation, analytics, and marketing convergence, Jennifer’s strategic business approach looks holistically at clients’ needs and strives to use science and data to truly understand the drivers behind customer behavior. Having managed multi-million dollar clients and portfolios, Jennifer has led large teams, across organizations and boundaries, resulting in year-over-year revenue growth and improved contribution margins. Jennifer is a dynamic and proven leader, guiding and inspiring teams to think bigger and create the unexpected.

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OUTREACH EXPANDS ITS LEADERSHIP TEAM WITH THE APPOINTMENT OF MELTON LITTLEPAGE AS CHIEF MARKETING OFFICER

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Events

C-Suite On Deck

Responsive image

Q&A with Jennifer Bedford, Vice President at Epsilon

Media 7 | March 30, 2021

Jennifer Bedford, Vice President at Epsilon, brings an energetic and passionate approach to all endeavors. With 20 years of experience in client solutions, Jennifer approaches each challenge innovatively. Understanding and applying a balance of both the left and right brain, Jennifer aims to bring about the optimal solution for clients. For the past 16 years, Jennifer has been engaged in all aspects of marketing solutions and the marketing life cycle. With experience in loyalty, CRM, multi-channel solutions, digital transformation, analytics, and marketing convergence, Jennifer’s strategic business approach looks holistically at clients’ needs and strives to use science and data to truly understand the drivers behind customer behavior. Having managed multi-million dollar clients and portfolios, Jennifer has led large teams, across organizations and boundaries, resulting in year-over-year revenue growth and improved contribution margins. Jennifer is a dynamic and proven leader, guiding and inspiring teams to think bigger and create the unexpected.

Read More