For 50+ years, they’ve been the leader in outcome-based marketing. They enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove performance. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. In 2019, Publicis Groupe acquired Epsilon in one of the largest acquisitions in marketing history. The event puts Epsilon at the center of operations for Publicis around the world and sets the stage for Epsilon leading the industry in marketing transformation.

C-Suite On Deck

Jennifer Bedford, Vice President at Epsilon, brings an energetic and passionate approach to all endeavors. With 20 years of experience in client solutions, Jennifer approaches each challenge innovatively. Understanding and applying a balance of both the left and right brain, Jennif...

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FLASH MEMORY SUMMIT JOIN FORCES WITH TECHTARGET TO INCREASE DIGITAL REACH

Flash Memory | August 03, 2020

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Flash Memory Summit (FMS), the world’s premiere flash memory conference and exposition, today announced a strategic partnership with TechTarget (Nasdaq: TTGT), the global leader in B2B technology media and purchase intent data and services, to provide a digital extension of FMS content on TechTarget’s sites. FMS will be held as a virtual event on November 10-12, 2020. The new agreement broadens Flash Memory Summit’s relationship with TechTarget and significantly expands FMS&rsq...

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ROLLWORKS LAUNCHES SALES INSIGHTS TOOL TO IDENTIFY SIGNIFICANT SPIKES OF ACCOUNT-BASED ACTIVITY

RollWorks | July 06, 2020

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RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email digest updates. Sales Insights uses a proprietary data science model that identifies increased notable engagement each day within a short, ...

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CORE ABM

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Contentgine | August 03, 2022

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New platform experiences make content consumption analysis smarter and simpler for better sales results RENO, Nev., August 2, 2022 — Contentgine®, the world leader in content-based marketing, today launched new artificial intelligence (AI) and machine learning capabilities for its Content Indication Platform® (CIP) to ...

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SAP ACQUIRES EMARSYS, MICROSOFT UPDATES CUSTOMER DATA PLATFORM AND MORE NEWS

SAP | October 02, 2020

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SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

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FLASH MEMORY SUMMIT JOIN FORCES WITH TECHTARGET TO INCREASE DIGITAL REACH

Flash Memory | August 03, 2020

Flash Memory Summit (FMS), the world’s premiere flash memory conference and exposition, today announced a strategic partnership with TechTarget (Nasdaq: TTGT), the global leader in B2B technology media and purchase intent data and services, to provide a digital extension of FMS content on TechTarget’s sites. FMS will be held as a virtual event on November 10-12, 2020. The new agreement broadens Flash Memory Summit’s relationship with TechTarget and significantly expands FMS&rsq...

Read More
news image

ROLLWORKS LAUNCHES SALES INSIGHTS TOOL TO IDENTIFY SIGNIFICANT SPIKES OF ACCOUNT-BASED ACTIVITY

RollWorks | July 06, 2020

RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email digest updates. Sales Insights uses a proprietary data science model that identifies increased notable engagement each day within a short, ...

Read More
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CORE ABM

MARKETERS GAIN NEW CONTENT PERFORMANCE INSIGHTS, MORE PRECISE FIRST-PARTY INTENT SIGNALS WITH CONTENTGINE’S CONTENT INDICATION PLATFORM 2.0

Contentgine | August 03, 2022

New platform experiences make content consumption analysis smarter and simpler for better sales results RENO, Nev., August 2, 2022 — Contentgine®, the world leader in content-based marketing, today launched new artificial intelligence (AI) and machine learning capabilities for its Content Indication Platform® (CIP) to ...

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SAP ACQUIRES EMARSYS, MICROSOFT UPDATES CUSTOMER DATA PLATFORM AND MORE NEWS

SAP | October 02, 2020

SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

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Events

C-Suite On Deck

Jennifer Bedford, Vice President at Epsilon, brings an energetic and passionate approach to all endeavors. With 20 years of experience in client solutions, Jennifer approaches each challenge innovatively. Understanding and applying a balance of both the left and right brain, Jennif...