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Dun & Bradstreet | June 16, 2021
Dun & Bradstreet, a foremost global provider of business decisioning data and analytics, revealed D&B Rev.Up, an open platform. It aligns teams, data, and technology to deliver relevant and engaging buyer experiences for target accounts. Dun & Bradstreet branded it as a “Revtech,” a go-to-market platform.
D&B Rev.Up ABX is the product in the market to bring first- and third-party data together. With this, it also got activation capabilities and measurem...
Terminus | July 22, 2020
Terminus, the #1 customer rated account-based marketing platform, today introduces the Terminus Engagement Hub, the only all-in-one full-funnel ABM platform. The Terminus Engagement Hub combines powerful data and attribution capabilities with advertising, email, web, and chat experiences all connected in one single platform.
Now with Terminus Engagement Hub, it’s never been easier for companies to run coordinated, multi-channel marketing campaigns to drive demand and achieve revenue...
Demand Gen Report | March 04, 2020
Demand Gen Report has unveiled the winners of its ninth annual Killer Content Awards (KCAs). Since 2012, the KCAs have spotlighted B2B brands that are pushing creative limits, embracing new storytelling methods, formats and campaign strategies, to better engage audiences through their content. The 36 winners were announced during an exclusive cocktail reception at the 2020 B2B Marketing Exchange in Scottsdale, Ariz. Garnering approximately 150 nominations, the Demand Gen Report editorial and des...
Demandbase | September 14, 2020
Demandbase, the leader in Account-Based Marketing (ABM), announced today its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve - while reshaping the B2B martech lan...
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