Equiventas Pvt. Ltd.

Accenture | April 03, 2020

A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...

Targeted Account Strategy

ON24 | October 12, 2022

ON24 (NYSE: ONTF) today announced Callan Young as its next chief marketing officer. She joins ON24 with deep experience in enterprise B2B software and building Young will spearhead the organization’s go-to-market strategy, continuing to expand momentum and adoption of the company’s digital engagement platform. “We’re thrilled to add Callan to the leadership team to further our revenue growth strategy,” said Sharat Sharan, CEO of ON...

ABM Accounts

PR Newswire | April 18, 2023

Today, Constant Contact, a small-business-focused digital marketing and CRM platform that has helped millions of small businesses and nonprofits, launched the first multichannel AI content generator built specifically for small businesses and nonprofits. Using artificial intelligence (AI), Constant Contact's AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns. This feature is currently free to all new Constant Contact c...

Account Based Data, Buyer Intent Data

Intentsify | February 24, 2023

Intentsify, a leading buyer-intent data and activation solutions provider, has unveiled a breakthrough in its intent data technology called 'next-generation precision intent.' This innovative and patent-pending solution utilizes advanced natural language processing (NLP) and is activated via Intentsify's Intelligence Activation Platform. The key feature of this technology is its ability to generate highly accurate intent signals tailored to a customer's specific products an...