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ABM Accounts

RollWorks | November 04, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the beta version of Contact Insights, a capability that helps B2B sales teams prioritize and develop more personalized and refined account-based strategies. Contact Insights surfaces contact-level data (name, email, title, department) in a single source of truth, and provides the ability to add contacts directly to a sales sequence from within Sales Insights, helping sales teams streamline workflow...

Core ABM

RollWorks | November 20, 2021

RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of a new Agency Partner Program. The rapidly-growing program includes premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, as well as agencies like Khronos, TLG Marketing, and more. The new program establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. "We're thrilled to launch the new ...

Account Based Data

Dun & Bradstreet, Contentgine | November 16, 2022

Dun & Bradstreet Holdings, Inc. (“Dun & Bradstreet”) (NYSE:DNB), a leading global provider of business decisioning data and analytics, today announced that it has entered into an agreement with Contentgine to provide B2B contact lead data and intelligence to clients to more effectively drive sales. This latest agreement follows Dun & Bradstreet’s acquisition of Eyeota and NetWise, building upon its rapidly growing Audience Solutions business by adding qualifie...

Account Based Data

Demandbase | August 24, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey in partnership with Demand Gen Report. The survey queried more than 200 high-level B2B leaders across marketing and sales in order to gain a clearer picture of ongoing industry evolution and the GTM approaches that separate the leading versus lagging companies. Demandbase discovered important insights about which strategies are driving growth, the continu...