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ExchangeWire provides global data and insight on Marketing Technology, Advertising Technology and Programmatic Advertising Delving deep into the business of MarTech, Ad Tech and Programmatic advertising, ExchangeWire offers daily news and actionable market intelligence on emerging models and technology - as well as industry data and specific regional focus.

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DEMANDBASE ANNOUNCES ITS PREDICTIVE ANALYTICS EXPANSION FOR ABX CLOUD

Demandbase | June 18, 2021

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Demandbase announced notable novel features released in the Demandbase One ABX Cloud. Demandbase is already rich in analytics. The ABX Cloud will expand the capabilities further with Multiple Predictive Models. The upcoming feature will enable customers to create customized Pipeline Predict and Qualification Score models for any product, business unit, or industry on their own, without the need for professional services. This is ground-breaking for predictive analytics. And permit...

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OUTREACH ANNOUNCED OUTREACH KAIA, REAL-TIME KNOWLEDGE AI ASSISTANT TO PROVIDE SECURE SALES ENABLEMENT

Outreach | May 12, 2020

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Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant and platform capabilities at its recent Unleash Virtual Summit 2020 event. The AI Assistant is designed to provide secure sales enablement intelligence, ...

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PATHFACTORY AND 6SENSE JOIN FORCES TO EQUIP ABM MARKETERS WITH UNRIVALLED DATASET

PathFactory | January 23, 2020

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PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketer...

Read More

BUYER INTENT DATA

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

Demand Gen Report | July 30, 2021

news image

In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

Read More
news image

DEMANDBASE ANNOUNCES ITS PREDICTIVE ANALYTICS EXPANSION FOR ABX CLOUD

Demandbase | June 18, 2021

Demandbase announced notable novel features released in the Demandbase One ABX Cloud. Demandbase is already rich in analytics. The ABX Cloud will expand the capabilities further with Multiple Predictive Models. The upcoming feature will enable customers to create customized Pipeline Predict and Qualification Score models for any product, business unit, or industry on their own, without the need for professional services. This is ground-breaking for predictive analytics. And permit...

Read More
news image

OUTREACH ANNOUNCED OUTREACH KAIA, REAL-TIME KNOWLEDGE AI ASSISTANT TO PROVIDE SECURE SALES ENABLEMENT

Outreach | May 12, 2020

Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant and platform capabilities at its recent Unleash Virtual Summit 2020 event. The AI Assistant is designed to provide secure sales enablement intelligence, ...

Read More
news image

PATHFACTORY AND 6SENSE JOIN FORCES TO EQUIP ABM MARKETERS WITH UNRIVALLED DATASET

PathFactory | January 23, 2020

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketer...

Read More
news image

BUYER INTENT DATA

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

Demand Gen Report | July 30, 2021

In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

Read More