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ACCOUNT MANAGEMENT

TERMINUS REPORT SHOWS RAPID INCREASE IN SCOPE AND INVESTMENT FOR ACCOUNT-BASED STRATEGIES

Terminus | October 27, 2020

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Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...

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BUYER INTENT DATA

PUBLISHERS GAINED ROI OF 335% FROM BOMBORA’S DATA: TOTAL ECONOMIC IMPACT REPORT STUDY

EIN News | April 17, 2023

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Bombora Company Surge® data can help publishers increase their CPMs 200% by demonstrating audience value — and can lift partner and campaign retention by 10%. Those are among the findings of a commissioned study conducted by Forrester Consulting on behalf of Bombora. For the March 2023 study, “The Total Economic Impact™ of Bombora for Data Publishers,” Forrester interviewed two representatives of a business news publication that utilizes Bombora&rsquo...

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TARGETED ACCOUNT STRATEGY

SQUARE 2 LAUNCHES RGS™, THE REVENUE GENERATION SYSTEM

Business Wire | April 12, 2023

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Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue Generation System. Our industry research reveals that 90% of companies don’t hit their revenue goals month over month because they’re missing a system. RGS includes the process, methodology and tools needed to build repeatable, predictable and scalable revenue growth. “Businesses run on syste...

Read More

ACCOUNT BASED DATA

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

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Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More
news image

ACCOUNT MANAGEMENT

TERMINUS REPORT SHOWS RAPID INCREASE IN SCOPE AND INVESTMENT FOR ACCOUNT-BASED STRATEGIES

Terminus | October 27, 2020

Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...

Read More
news image

BUYER INTENT DATA

PUBLISHERS GAINED ROI OF 335% FROM BOMBORA’S DATA: TOTAL ECONOMIC IMPACT REPORT STUDY

EIN News | April 17, 2023

Bombora Company Surge® data can help publishers increase their CPMs 200% by demonstrating audience value — and can lift partner and campaign retention by 10%. Those are among the findings of a commissioned study conducted by Forrester Consulting on behalf of Bombora. For the March 2023 study, “The Total Economic Impact™ of Bombora for Data Publishers,” Forrester interviewed two representatives of a business news publication that utilizes Bombora&rsquo...

Read More
news image

TARGETED ACCOUNT STRATEGY

SQUARE 2 LAUNCHES RGS™, THE REVENUE GENERATION SYSTEM

Business Wire | April 12, 2023

Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue Generation System. Our industry research reveals that 90% of companies don’t hit their revenue goals month over month because they’re missing a system. RGS includes the process, methodology and tools needed to build repeatable, predictable and scalable revenue growth. “Businesses run on syste...

Read More
news image

ACCOUNT BASED DATA

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More