Faction is the B2B demand creation agency, combining award-winning digital and creative capabilities with deep demand generation knowledge. We drive demand for leading B2B companies by combining innovative strategy, creative, content, web and technology expertise that finds, engages with and acquires new customers to accelerate and improve revenue performance.

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Account Based Data

DEMANDSCIENCE WINS TWO TRUSTRADIUS 2022 SUMMER BEST OF AWARDS

DemandScience, TrustRadius | August 04, 2022

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DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category. DemandScience Activate, which includes the company’s PureABM and PureSyndication offerings that engage in-market B2B buyers, received awards for Best Feature Set and Best Relationship. The awards are based on third-party, verified reviews s...

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Account Based Execution

6SENSE NAMED LEADER IN 11 G2 SUMMER 2022 GRID REPORTS

6sense | June 23, 2022

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On June 22, 6sense announced that it was named a Leader across 11 categories in the G2 Summer 2022 Grid Report. It was also recognized as the number one ranked account-based advertising platform by customers for the seventh consecutive reporting period. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase...

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ABM Accounts

APRIMO ADDS OPENAI CHATGPT INTEGRATION TO ITS CONTENT OPERATIONS PLATFORM

Business Wire | April 06, 2023

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Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, today announced its integration of OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service to improve its content operations platform. This integration is a first in the DAM category and is pivotal for businesses to create better efficiencies across teams, drive time to market, and scale on-brand asset creation and distribution across all channels. Aprim...

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Account Based Data, Buyer Intent Data

ZOOMINFO PARTNERSHIP WITH DATABRICKS DELIVERS COMPREHENSIVE DATA DIRECTLY TO CUSTOMERS

Business Wire | July 04, 2023

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ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced a partnership with Databricks, The Data and AI company, to deliver ZoomInfo’s comprehensive business-to-business (B2B) data directly to customers in the Databricks Marketplace. ZoomInfo’s Data-as-a-Service (DaaS) product enables businesses to ingest the industry’s leading B2B data, at scale, directly into their systems and databases. With the offering now avai...

Read More
news image

Account Based Data

DEMANDSCIENCE WINS TWO TRUSTRADIUS 2022 SUMMER BEST OF AWARDS

DemandScience, TrustRadius | August 04, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category. DemandScience Activate, which includes the company’s PureABM and PureSyndication offerings that engage in-market B2B buyers, received awards for Best Feature Set and Best Relationship. The awards are based on third-party, verified reviews s...

Read More
news image

Account Based Execution

6SENSE NAMED LEADER IN 11 G2 SUMMER 2022 GRID REPORTS

6sense | June 23, 2022

On June 22, 6sense announced that it was named a Leader across 11 categories in the G2 Summer 2022 Grid Report. It was also recognized as the number one ranked account-based advertising platform by customers for the seventh consecutive reporting period. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase...

Read More
news image

ABM Accounts

APRIMO ADDS OPENAI CHATGPT INTEGRATION TO ITS CONTENT OPERATIONS PLATFORM

Business Wire | April 06, 2023

Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, today announced its integration of OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service to improve its content operations platform. This integration is a first in the DAM category and is pivotal for businesses to create better efficiencies across teams, drive time to market, and scale on-brand asset creation and distribution across all channels. Aprim...

Read More
news image

Account Based Data, Buyer Intent Data

ZOOMINFO PARTNERSHIP WITH DATABRICKS DELIVERS COMPREHENSIVE DATA DIRECTLY TO CUSTOMERS

Business Wire | July 04, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced a partnership with Databricks, The Data and AI company, to deliver ZoomInfo’s comprehensive business-to-business (B2B) data directly to customers in the Databricks Marketplace. ZoomInfo’s Data-as-a-Service (DaaS) product enables businesses to ingest the industry’s leading B2B data, at scale, directly into their systems and databases. With the offering now avai...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us