Faction is the B2B demand creation agency, combining award-winning digital and creative capabilities with deep demand generation knowledge. We drive demand for leading B2B companies by combining innovative strategy, creative, content, web and technology expertise that finds, engages with and acquires new customers to accelerate and improve revenue performance.

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ACCOUNT BASED DATA, BUYER INTENT DATA

DEMANDBASE DELIVERS THE FIRST 100% FREE ACCOUNT IDENTIFICATION SOLUTION

Demandbase | December 06, 2022

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Demandbase, the Smarter GTM™ company for B2B brands, today announced the release of the industry’s first completely free Account Identification solution. Intended for companies who are in the dark about unknown web visitors and struggling to reach them, Demandbase Account ID Free Edition identifies accounts with unparalleled accuracy and match rates. This enables intent-driven advertising and marketing campaigns and improves sales conversations through more actionable and accessible ...

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ACCOUNT BASED DATA

PEOPLE.AI UNVEILS THREE ENTERPRISE REVENUE INTELLIGENCE SOLUTIONS

People.ai | September 14, 2022

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People.ai, the enterprise revenue intelligence leader, today announces the launch of its newest product capabilities, including Engagement Dashboards, Account Planning, and People.ai for Oracle Sales Cloud to help sales and ops teams drive greater efficiency, deeper relationships and clearer visibility. According to LinkedIn's Global State of Sales 2022 report, sellers spend only 30% of their time actually selling, making automatic activity data capturing essential for reps to...

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LEADSPACE CHALKS UP YET MORE INDUSTRY RECOGNITION, WHILE DOUBLING CUSTOMERS IN THE PAST YEAR

Leadspace | February 10, 2020

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Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription required), which states, “account-based marketing has emerged as a core strategy for marketing leaders in B2B organizations collaborating with sales counterparts to drive new business and spur demand from existing customers. Use this research to identify account-based marketing platforms that drive measurable ...

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CORE ABM

TERMINUS DELIVERS UNIQUE DATA SET TO FUEL GO-TO-MARKET TEAMS IN A POST-COOKIE WORLD

Terminus | April 16, 2021

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Terminus, the leading go-to-market network, has launched a new data set in response to Google's decision to phase out third-party cookies at the end of 2021. The fusion of Terminus Chat Experiences and Terminus Email Experiences gained from the acquisitions of Sigstr and Ramble is a significant step forward for go-to-market teams preparing for new ways to target without the use of third-party cookies. Terminus offers a one-of-a-kind data set based on household IP addresses obt...

Read More
news image

ACCOUNT BASED DATA, BUYER INTENT DATA

DEMANDBASE DELIVERS THE FIRST 100% FREE ACCOUNT IDENTIFICATION SOLUTION

Demandbase | December 06, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced the release of the industry’s first completely free Account Identification solution. Intended for companies who are in the dark about unknown web visitors and struggling to reach them, Demandbase Account ID Free Edition identifies accounts with unparalleled accuracy and match rates. This enables intent-driven advertising and marketing campaigns and improves sales conversations through more actionable and accessible ...

Read More
news image

ACCOUNT BASED DATA

PEOPLE.AI UNVEILS THREE ENTERPRISE REVENUE INTELLIGENCE SOLUTIONS

People.ai | September 14, 2022

People.ai, the enterprise revenue intelligence leader, today announces the launch of its newest product capabilities, including Engagement Dashboards, Account Planning, and People.ai for Oracle Sales Cloud to help sales and ops teams drive greater efficiency, deeper relationships and clearer visibility. According to LinkedIn's Global State of Sales 2022 report, sellers spend only 30% of their time actually selling, making automatic activity data capturing essential for reps to...

Read More
news image

LEADSPACE CHALKS UP YET MORE INDUSTRY RECOGNITION, WHILE DOUBLING CUSTOMERS IN THE PAST YEAR

Leadspace | February 10, 2020

Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription required), which states, “account-based marketing has emerged as a core strategy for marketing leaders in B2B organizations collaborating with sales counterparts to drive new business and spur demand from existing customers. Use this research to identify account-based marketing platforms that drive measurable ...

Read More
news image

CORE ABM

TERMINUS DELIVERS UNIQUE DATA SET TO FUEL GO-TO-MARKET TEAMS IN A POST-COOKIE WORLD

Terminus | April 16, 2021

Terminus, the leading go-to-market network, has launched a new data set in response to Google's decision to phase out third-party cookies at the end of 2021. The fusion of Terminus Chat Experiences and Terminus Email Experiences gained from the acquisitions of Sigstr and Ramble is a significant step forward for go-to-market teams preparing for new ways to target without the use of third-party cookies. Terminus offers a one-of-a-kind data set based on household IP addresses obt...

Read More