Faction is the B2B demand creation agency, combining award-winning digital and creative capabilities with deep demand generation knowledge. We drive demand for leading B2B companies by combining innovative strategy, creative, content, web and technology expertise that finds, engages with and acquires new customers to accelerate and improve revenue performance.

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SAP ACQUIRES EMARSYS, MICROSOFT UPDATES CUSTOMER DATA PLATFORM AND MORE NEWS

SAP | October 02, 2020

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SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

Read More

DEMAND GEN REPORT ANNOUNCES WINNERS OF 9TH ANNUAL KILLER CONTENT AWARDS

Demand Gen Report | March 04, 2020

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Demand Gen Report has unveiled the winners of its ninth annual Killer Content Awards (KCAs). Since 2012, the KCAs have spotlighted B2B brands that are pushing creative limits, embracing new storytelling methods, formats and campaign strategies, to better engage audiences through their content. The 36 winners were announced during an exclusive cocktail reception at the 2020 B2B Marketing Exchange in Scottsdale, Ariz. Garnering approximately 150 nominations, the Demand Gen Report editorial and des...

Read More

QUALIFIED UNVEILS THE PIPELINE CLOUD TO TRANSFORM PIPELINE GENERATION FOR REVENUE TEAMS THAT USE SALESFORCE

Qualified | April 06, 2022

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Qualified, the pipeline generation platform for revenue teams that use Salesforce, today launched the Pipeline Cloud, a revolutionary new set of technologies and processes that help modern B2B companies generate more pipeline, faster and more cost-effectively than ever before. Built on a Salesforce-connected corporate website, the Pipeline Cloud gives teams insight into account-based buyer intent with Qualified Signals, helps sellers engage prospects with Qualified for Outbound, helps marketers ...

Read More

Core ABM

UBERFLIP’S DEMANDBASE APP DYNAMICALLY PERSONALIZES CONTENT DESTINATIONS FOR ABM AT SCALE

Uberflip | March 26, 2020

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Uberflip and Demandbase partner up to synamically personalize content. A recent survey revealed that while content creation is effective, it is also the most difficult to scale. ...

Read More
news image

SAP ACQUIRES EMARSYS, MICROSOFT UPDATES CUSTOMER DATA PLATFORM AND MORE NEWS

SAP | October 02, 2020

SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

Read More
news image

DEMAND GEN REPORT ANNOUNCES WINNERS OF 9TH ANNUAL KILLER CONTENT AWARDS

Demand Gen Report | March 04, 2020

Demand Gen Report has unveiled the winners of its ninth annual Killer Content Awards (KCAs). Since 2012, the KCAs have spotlighted B2B brands that are pushing creative limits, embracing new storytelling methods, formats and campaign strategies, to better engage audiences through their content. The 36 winners were announced during an exclusive cocktail reception at the 2020 B2B Marketing Exchange in Scottsdale, Ariz. Garnering approximately 150 nominations, the Demand Gen Report editorial and des...

Read More
news image

QUALIFIED UNVEILS THE PIPELINE CLOUD TO TRANSFORM PIPELINE GENERATION FOR REVENUE TEAMS THAT USE SALESFORCE

Qualified | April 06, 2022

Qualified, the pipeline generation platform for revenue teams that use Salesforce, today launched the Pipeline Cloud, a revolutionary new set of technologies and processes that help modern B2B companies generate more pipeline, faster and more cost-effectively than ever before. Built on a Salesforce-connected corporate website, the Pipeline Cloud gives teams insight into account-based buyer intent with Qualified Signals, helps sellers engage prospects with Qualified for Outbound, helps marketers ...

Read More
news image

Core ABM

UBERFLIP’S DEMANDBASE APP DYNAMICALLY PERSONALIZES CONTENT DESTINATIONS FOR ABM AT SCALE

Uberflip | March 26, 2020

Uberflip and Demandbase partner up to synamically personalize content. A recent survey revealed that while content creation is effective, it is also the most difficult to scale. ...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us