Faction is the B2B demand creation agency, combining award-winning digital and creative capabilities with deep demand generation knowledge. We drive demand for leading B2B companies by combining innovative strategy, creative, content, web and technology expertise that finds, engages with and acquires new customers to accelerate and improve revenue performance.

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Account Based Data

6SENSE ENHANCES GO-TO-MARKET TEAM ALIGNMENT, NAMES LATANÉ CONANT AS CHIEF REVENUE OFFICER

Business Wire | October 06, 2023

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6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment. Conant brings more than two decades of experience in marketing, sales a...

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TECHTARGET PRIORITY ENGINE EMAIL ALERTS HELP SALES TEAMS TAKE IMMEDIATE ACTION ON THE BEST OPPORTUNITIES IN THEIR TERRITORY

TechTarget, Inc. | January 31, 2020

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TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of IT Deal Alert Priority EngineTM Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory. Priority Engine, a 2019 CODiE award winner for Best ABM and Best Sales & Marketing Intelligence Solution, is a SaaS-based platform that provides technology vendors with the most active accounts a...

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ABM Accounts

ROLLWORKS SURPASSES 500 HUBSPOT INTEGRATION INSTALLS

RollWorks | April 13, 2022

news image

Account-based marketing platform RollWorks, a division of NextRoll, today celebrated significant milestones and ABM democratization momentum with HubSpot, the customer relationship management (CRM) platform for scaling companies. RollWorks now has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace, 150% more than the nearest ABM competitor. This milestone further adds to the momentum RollWorks is building within the ABM community. The company has alre...

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Account Based Data

PICPAY OF BRAZIL CHOOSES ACTIONIQ TO ENHANCE CUSTOMER EXPERIENCE AND SUPPORT MASSIVE GROWTH

ActionIQ | September 28, 2021

news image

ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that PicPay, Brazil's largest payments application, has selected ActionIQ to deliver superior customer experience to its rapidly growing customer base. "As PicPay continues its enormous growth trajectory, it's critical for us to enhance customer experience and strengthen customer loyalty," said Gui Telles, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO) at PicPay.&...

Read More
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Account Based Data

6SENSE ENHANCES GO-TO-MARKET TEAM ALIGNMENT, NAMES LATANÉ CONANT AS CHIEF REVENUE OFFICER

Business Wire | October 06, 2023

6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer, spearheading the company’s go-to-market (GTM) strategy with a focus on driving market growth and revenue alignment. Conant brings more than two decades of experience in marketing, sales a...

Read More
news image

TECHTARGET PRIORITY ENGINE EMAIL ALERTS HELP SALES TEAMS TAKE IMMEDIATE ACTION ON THE BEST OPPORTUNITIES IN THEIR TERRITORY

TechTarget, Inc. | January 31, 2020

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of IT Deal Alert Priority EngineTM Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory. Priority Engine, a 2019 CODiE award winner for Best ABM and Best Sales & Marketing Intelligence Solution, is a SaaS-based platform that provides technology vendors with the most active accounts a...

Read More
news image

ABM Accounts

ROLLWORKS SURPASSES 500 HUBSPOT INTEGRATION INSTALLS

RollWorks | April 13, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today celebrated significant milestones and ABM democratization momentum with HubSpot, the customer relationship management (CRM) platform for scaling companies. RollWorks now has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace, 150% more than the nearest ABM competitor. This milestone further adds to the momentum RollWorks is building within the ABM community. The company has alre...

Read More
news image

Account Based Data

PICPAY OF BRAZIL CHOOSES ACTIONIQ TO ENHANCE CUSTOMER EXPERIENCE AND SUPPORT MASSIVE GROWTH

ActionIQ | September 28, 2021

ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that PicPay, Brazil's largest payments application, has selected ActionIQ to deliver superior customer experience to its rapidly growing customer base. "As PicPay continues its enormous growth trajectory, it's critical for us to enhance customer experience and strengthen customer loyalty," said Gui Telles, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO) at PicPay.&...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us