FCB Global

xiQ, Inc. | March 18, 2020

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include:...

Salesforce | March 06, 2020

In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and 650-plus members from leading global brands. As a result of the acquisition, Salesforce and The CMO Club will jointly offer digital platforms, programs and events for marketers, the statement noted....

ABM ACCOUNTS

6sense | March 11, 2022

On March 9, 6sense announced its continued momentum due to the adoption of its platform by B2B organizations. For the fourth consecutive year, 6sense has documented a record-breaking growth. Its revenue has more than doubled year-over-year, and its customer base and global workforce saw an increase of more than 200%. "Our success this past year is a direct reflection of the remarkable revenue growth and business impact our customers report from using 6sense,&quo...

ACCOUNT-BASED DATA

HG Insights | November 09, 2021

HG Insights, the global leader in market intelligence for technology vendors, announced today the introduction of HG Insights Contextual Intent, a solution designed for companies seeking to leverage the power of customer buying patterns. Combining intent signals with firmographics and technology intelligence such as installation, spend, and contract data, the Contextual Intent solution includes bidstream data that’s triangulated, enriched, and scored for precision, signal st...