FCB Global

ACCOUNT BASED DATA

TrustRadius | March 21, 2022

On March 15, TrustRadius announced an intent data integration with LinkedIn Matched Audiences which is a part of LinkedIn Marketing Solutions. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-f...

ABM ACCOUNTS

Terminus | August 05, 2021

Terminus, the premier account-based marketing (ABM) platform, today announced the release of Terminus Chat Experiences, the next iteration of their native ABM chat solution. The award-winning chat solution has been shown to improve target account engagement by 700% and has driven over four million interactions for Terminus clients. Terminus Chat Experiences is the first ever account-based chat solution unique to an ABM platform, following the purchase of Ramble in 2020. Cha...

Madison Logic | May 28, 2020

Madison Logic's Account Based Marketing platform with bi-directional HubSpot integration now powers always-on ABM strategies for joint customers. Madison Logic's integration with HubSpot enables full-funnel pla...

BUYER INTENT DATA

Bombora | May 30, 2022

Bombora, the leading provider of B2B Intent data, today announced that it has launched a native Salesforce app that makes it easier than ever for Salesforce users to access Bombora’s Company Surge® score and take action based on those insights. Bombora customers have relied on a successful Salesforce integration for several years, and Salesforce users have had access to Bombora Company Surge® scores that show them which of their target prospects and accounts are acti...