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ABM Accounts

RollWorks | November 04, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the beta version of Contact Insights, a capability that helps B2B sales teams prioritize and develop more personalized and refined account-based strategies. Contact Insights surfaces contact-level data (name, email, title, department) in a single source of truth, and provides the ability to add contacts directly to a sales sequence from within Sales Insights, helping sales teams streamline workflow...

Core ABM

Perform[cb] | January 23, 2023

Perform[cb], an industry leader in outcome-based marketing (OBM), recently unveiled a redesigned user experience for marketers on their proprietary client acquisition platform. Within the UI, marketers can now easily navigate campaign insights, analyze real-time performance data, and discover endless improvement possibilities. With rich data, new widgets, and comprehensive visuals at their fingertips, Perform[cb]'s dashboard is designed to provide marketers with the tools th...

Anteriad | April 04, 2022

MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand further emphasizes the positive momentum that puts Anteriad and its customers out in front. “Anteriad is a compa...

Account Based Data

Business Wire | May 17, 2023

HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced new additions to its annual INBOUND conference taking place September 5-8 in Boston, Massachusetts. INBOUND is the premier conference that brings together business, marketing, and sales leaders to network, learn, and grow. This year, HubSpot is excited to bring an all-star lineup of industry-spanning icons, marketing and sales leaders, wellness experts, and acclaimed authors to INBOUND&rsquo...