Flo. Marketing

Folloze | May 20, 2020

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies. Majority of Marketer...

ABM Accounts

MRP | November 03, 2021

MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced it will be hosting Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success, an event for enterprise marketers and industry experts in Europe, the Americas, and APAC taking place on November 11. This global event is the first of its kind in ABM, bringing together industry analysts, researchers and the enterprise marketing community to explore the unique challenges and ...

Account Based Execution

Optimizely | September 05, 2022

Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers in...

Account Based Data

SugarCRM | February 28, 2023

SugarCRM, the CRM platform provider for marketing, sales and service teams, recently announced that it has been named for the second year in running as the Best CRM Platform in the 2023 CX Awards, recognized for market growth, success, and successful innovation in the category. The CX Today Global Awards program celebrates the most innovative and impactful companies in the customer experience space, recognizing vendors setting new standards for customer engagement, satisfaction,...