WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Business 2 Community | September 01, 2020
A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage.
We’re starting here because most organiza...
Mediafly, InsightSquared | January 28, 2022
Mediafly, a content management platform, has acquired InsighSquared, a revenue intelligence solution, to boost its Revenue360 revenue intelligence solution.
Revenue360 provides an insight-driven sales system that collects and analyses data at every buyer touchpoint so it can accurately forecast, assist and offer recommendations for the next best sales action. Mediafly and InsightSquared’s combined solution will be launched within Revenue360 in March 2022. It aims to create a...
Mobiquity Technologies | December 30, 2021
Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced a new end-user feature for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. Designed in response to existing customer’s evolving digital campaign needs, Mobiquity’s MobiExchange platform now allows marketers to unleash the power of their valuable first-party data and drive greater pr...
Outreach | August 04, 2021
Outreach, the fastest-growing provider of sales analytics and engagement platforms, announced today the appointment of Melton Littlepage as chief marketing officer. Littlepage now manages the worldwide marketing strategy team, which includes product, brand, demand generation, communications, and technology alliances, in order to push business and extend Outreach's category leadership.
Littlepage is a seasoned software marketing manager with a solid track record of driving busi...
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