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DECK 7 OPTIMIZES ITS STRATEGIC MARKETING FOR 2020 USING A REVISED ABM STRATEGY

DECK 7 | February 04, 2020

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Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B market...

Read More

ABM ACCOUNTS

TERMINUS REPORT FINDS EUROPEAN COMPANIES EAGER TO ADOPT ACCOUNT-BASED PRACTICES

Terminus | September 24, 2021

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Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report. The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings. The newly released report was conducted in partnership with England-based ...

Read More

FIRST WINNER OF THE "MARKETING DATA MASTER DISTILLER" AWARD ANNOUNCED

IntentData.io | May 08, 2020

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IntentData.io Announces The First Winner of the "Marketing Data Master Distiller" Award. Chris Taylor of Cybereason Wins The Award for Excellence in Marketing Data Orchestration. ...

Read More

ZOOMINFO INVESTS $575 MILLION IN CHORUS.AI AS ARTIFICIAL INTELLIGENCE SHAKES UP THE SALES SECTOR

ZoomInfo, Chorus.ai | July 17, 2021

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ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...

Read More

DECK 7 | February 04, 2020

news image

DECK 7 OPTIMIZES ITS STRATEGIC MARKETING FOR 2020 USING A REVISED ABM STRATEGY

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B market...

Read More

ABM ACCOUNTS

Terminus | September 24, 2021

news image

TERMINUS REPORT FINDS EUROPEAN COMPANIES EAGER TO ADOPT ACCOUNT-BASED PRACTICES

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report. The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings. The newly released report was conducted in partnership with England-based ...

Read More

IntentData.io | May 08, 2020

news image

FIRST WINNER OF THE "MARKETING DATA MASTER DISTILLER" AWARD ANNOUNCED

IntentData.io Announces The First Winner of the "Marketing Data Master Distiller" Award. Chris Taylor of Cybereason Wins The Award for Excellence in Marketing Data Orchestration. ...

Read More

ZoomInfo, Chorus.ai | July 17, 2021

news image

ZOOMINFO INVESTS $575 MILLION IN CHORUS.AI AS ARTIFICIAL INTELLIGENCE SHAKES UP THE SALES SECTOR

ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...

Read More