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Flywheel Demand Generation
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED ADVERTISING
Metadata | July 14, 2021
Metadata.io, the first demand generation platform for B2B marketers, today revealed its position as the top in the latest G2 Summer 2021 Account Based Advertising Grid Report. G2 consumers evaluate products in the Leader quadrant highly, and they have a significant Market Presence based on market share, seller size, and social effect.
Metadata has regularly ranked high in G2 Reports over the last three years. The scores are based on actual customer input and cover the following fa...
TARGETED ACCOUNT STRATEGY
PR Newswire | April 25, 2023
Account-based marketing platform RollWorks, a division of NextRoll, today announced new research from B2B sellers and marketers that reveals what's really needed when it comes to B2B revenue generation, including the importance of the lead as part of a broader fit-focused, multi-signal approach.
"We'll believe the lead is dead when sales does," said Jodi Cerretani, VP of marketing at RollWorks. "Despite marketing slogans from those seeking to bury the lead...
Qualified | April 06, 2022
Qualified, the pipeline generation platform for revenue teams that use Salesforce, today launched the Pipeline Cloud, a revolutionary new set of technologies and processes that help modern B2B companies generate more pipeline, faster and more cost-effectively than ever before. Built on a Salesforce-connected corporate website, the Pipeline Cloud gives teams insight into account-based buyer intent with Qualified Signals, helps sellers engage prospects with Qualified for Outbound, helps marketers ...
ACCOUNT BASED DATA
Aprimo, PathFactory | March 14, 2023
On March 13, 2023, Aprimo, a provider of digital asset management and content operations solutions, announced a partnership with PathFactory, a B2B Content Intelligence platform, to deliver a comprehensive solution for optimizing and managing the complete marketing process. This partnership will enable their clients to enhance their brand experience and boost revenue by providing engaging, AI-driven audience engagement insights.
The new partnership combines Aprimo's expertis...
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