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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Hotwire, McDonald Butler Associates | April 29, 2021
Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million.
MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left).
The joined firm, including MBA's 30-in...
Demandbase | May 25, 2022
On May 20, Demandbase announced the appointment of Sean Malone as its new chief information security officer (CISO). Malon comes with experience in cyber security and defense. He will look over information security and IT functions at Demandbase.
"Joining Demandbase as CISO is very exciting." said Malone.
"Joining Demandbase as CISO is very exciting. I've watched how influential Demandbase solutions are for B2B companies —...
Account Based Data
SurePoint Technologies, Demand Gen Report | January 05, 2022
On January 4, 2022, SurePoint Technologies announced that their Chief Marketing Officer, Lydia Flocchini, was one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. These awards recognise the most progressive marketing and sales practitioners who are making a difference in engaging prospective customers and meeting buyer needs.
SurePoint's 50, 000+ member legal community requires Flocchini to develop and spearhead all marketing endeavors to help sca...
Buyer Intent Data
Forrester | October 09, 2023
As per Forrester’s recent report, 'The State Of Business Buying, 2023', it's revealed that buyers worldwide are highly price-sensitive as they encounter macroeconomic challenges. Over a third of B2B buyers in North America and Europe, and more than a quarter in Asia Pacific, prioritize price. The purchasing process has become increasingly intricate, leading to delays. To aid faster decis...
Account Based Data, Buyer Intent Data
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