Fractl

Account Based Data

Webhelp | March 14, 2022

Customer contact center operations are set to undergo transformation to improve customer experience (CX) delivery, according to new research from Frost & Sullivan. Commissioned by Webhelp, the study of over 1,000 senior customer experience management professionals finds organizations are embracing technology and new ways of working to deliver improved customer service, with 98% planning to transform operations within 24 months. The study finds almost one in two senior CX profe...

Buyer Intent Data

Foundry | October 20, 2022

Foundry (an IDG, Inc. company), the leading B2B media and martech provider, announced today the launch of the company’s proprietary intent data product, Foundry Intent, marking the company’s first major release since it acquired data and martech companies LeadSift, KickFire, Triblio, and Selling Simplified. Built upon Foundry’s existing Neon ABM data infrastructure and its history of strong IT audience and activation, the contact-level intent capability brings to...

Workato | March 16, 2020

Workato, the leading and fastest-growing enterprise automation platform, today announced that they are officially an Adobe Exchange Partner. The company's integrations with Marketo Engage, a part of Adobe Experience Cloud, will allow marketers to instantly connect Marketo Engage with thousands of applications in order to automate work, deliver intelligent marketing touches, and achieve effortless lead attribution. With Workato, companies of all sizes can quickly and easily connect Marketo En...

Core ABM

MRP | February 16, 2022

MRP, the only enterprise-class predictive account-based sales and marketing platform, is the title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference that will be held February 28 through March 2 in Scottsdale, Arizona. MRP is set to provide a variety of thought-provoking insights, resources, and tools at this conference. It will also provide in-depth strategic advice and previews of MRP’s advancement in ABM innovation. “B2B leaders recognize t...