FutureBrand

ABM ACCOUNTS

MRP | March 22, 2022

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or region...

ACCOUNT BASED DATA

CleverTap | November 26, 2021

CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. For...

ACCOUNT BASED DATA

6sense | September 26, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that 6sense’s family of products were recognized for a total of 129 awards in the G2 Fall 2022 Reports. 6sense Revenue AI™ earned 67 top awards, receiving 49 Leader awards and was listed across 11 categories as a Leader for the fourth consecutive reporting period. Slintel and Saleswhale, both 6sense companies, earned 61 awards for this Fall G2 report, including 11 Leader ...

ABM ACCOUNTS

Demand Gen Report | July 08, 2021

The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...