Greater Than One

True Influence | August 26, 2020

True Influence®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud™ for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True...

ACCOUNT BASED ANALYTICS

Terminus | March 09, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announces its new ABM course and certification program, The Account-Based Strategy Certification: Fundamentals. Designed to help B2B marketers create their strategic ABM roadmaps, this course enables go-to-market teams to build a business case for ABM, launch their first ABM program, or improve or scale their existing ABM program.
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ABM ACCOUNTS

Mimeo | June 30, 2021

Mimeo, a global provider of online managed print and content distribution, has released episode four of Talk of the Trade—Marketing and Sales Success Stories, a monthly podcast dedicated to expert-led tactics for business generation and growth. Under this episode, host Mike McNary, Mimeo's VP of Acquisition, talks with guest Nick Bennett, Alyce's Director of Account-Based and Field Marketing and host of the Rep Your Brand Podcast. ‘’The Secret to ABM Succ...

ACCOUNT BASED ADVERTISING

Metadata | July 14, 2021

Metadata.io, the first demand generation platform for B2B marketers, today revealed its position as the top in the latest G2 Summer 2021 Account Based Advertising Grid Report. G2 consumers evaluate products in the Leader quadrant highly, and they have a significant Market Presence based on market share, seller size, and social effect. Metadata has regularly ranked high in G2 Reports over the last three years. The scores are based on actual customer input and cover the following fa...