GroupM

GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.

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GROUPM LAUNCHES LOCAL AGENCY TEAM ARROW PARTNERS FOR TARGET ACCOUNT

| June 08, 2016

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Ad-buying giant GroupM has introduced a new Minneapolis agency specially formed to assist Target in its media buying and planning, as the retailer moves to better utilize its customer data to drive its marketing decisions......

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AD BLOCKING, AD REINSERTION AND FIXING CX: WE’VE ONLY JUST BEGUN

GroupM | September 20, 2016

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In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion. He raised questions I’ll answer here. I believe the matter is perhaps more nuanced than he considered. Facebook has developed technology that circumvents ad blockers on Facebook desktop, where approximately 15% of Facebook browsing activity occurs. The tech lets al...

Read More

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

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Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

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DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

Read More
news image

GROUPM LAUNCHES LOCAL AGENCY TEAM ARROW PARTNERS FOR TARGET ACCOUNT

| June 08, 2016

Ad-buying giant GroupM has introduced a new Minneapolis agency specially formed to assist Target in its media buying and planning, as the retailer moves to better utilize its customer data to drive its marketing decisions......

Read More
news image

AD BLOCKING, AD REINSERTION AND FIXING CX: WE’VE ONLY JUST BEGUN

GroupM | September 20, 2016

In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion. He raised questions I’ll answer here. I believe the matter is perhaps more nuanced than he considered. Facebook has developed technology that circumvents ad blockers on Facebook desktop, where approximately 15% of Facebook browsing activity occurs. The tech lets al...

Read More
news image

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More
news image

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us