WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
| June 08, 2016
Ad-buying giant GroupM has introduced a new Minneapolis agency specially formed to assist Target in its media buying and planning, as the retailer moves to better utilize its customer data to drive its marketing decisions......
ACCOUNT BASED EXECUTION
GroupM | September 20, 2016
In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion. He raised questions I’ll answer here. I believe the matter is perhaps more nuanced than he considered. Facebook has developed technology that circumvents ad blockers on Facebook desktop, where approximately 15% of Facebook browsing activity occurs. The tech lets al...
ACCOUNT BASED DATA
Marketing Tech News | January 13, 2020
Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...
CORE ABM,ABM ACCOUNTS
DECK 7 | January 13, 2020
DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...
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