GroupM
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.

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Account Based Execution

AD BLOCKING, AD REINSERTION AND FIXING CX: WE’VE ONLY JUST BEGUN

GroupM | September 20, 2016

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In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion. He raised questions I’ll answer here. I believe the matter is perhaps more nuanced than he considered. Facebook has developed technology that circumvents ad blockers on Facebook desktop, where approximately 15% of Facebook browsing activity occurs. The tech lets al...

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ABM Accounts

GROUPM LAUNCHES LOCAL AGENCY TEAM ARROW PARTNERS FOR TARGET ACCOUNT

  | June 08, 2016

news image

Ad-buying giant GroupM has introduced a new Minneapolis agency specially formed to assist Target in its media buying and planning, as the retailer moves to better utilize its customer data to drive its marketing decisions......

Read More

DIGITAL TRANSFORMATION AGENCY MIRACLE – WE ARE HERE TO SERVE

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

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We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

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MRP WELCOMES SENIOR VICE PRESIDENT OF GLOBAL ABM

MRP | January 16, 2020

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MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....

Read More
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Account Based Execution

AD BLOCKING, AD REINSERTION AND FIXING CX: WE’VE ONLY JUST BEGUN

GroupM | September 20, 2016

In the piece, he considered Facebook’s announcement that it would begin displaying ads to Facebook desktop users who employ ad-blocking technology, and he contrasted this to GroupM’s position opposing ad reinsertion. He raised questions I’ll answer here. I believe the matter is perhaps more nuanced than he considered. Facebook has developed technology that circumvents ad blockers on Facebook desktop, where approximately 15% of Facebook browsing activity occurs. The tech lets al...

Read More
news image

ABM Accounts

GROUPM LAUNCHES LOCAL AGENCY TEAM ARROW PARTNERS FOR TARGET ACCOUNT

  | June 08, 2016

Ad-buying giant GroupM has introduced a new Minneapolis agency specially formed to assist Target in its media buying and planning, as the retailer moves to better utilize its customer data to drive its marketing decisions......

Read More
news image

DIGITAL TRANSFORMATION AGENCY MIRACLE – WE ARE HERE TO SERVE

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

Read More
news image

MRP WELCOMES SENIOR VICE PRESIDENT OF GLOBAL ABM

MRP | January 16, 2020

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us